YURAN JIN is a Professor, Doctoral supervisor, Associate Dean of School of Business Administration, and Director of Institute of Low-carbon Economy & Smart Business (ILCESB) in University of Science and Technology Liaoning. Dr. Jin is the originator of Business Model Innovation Canvas (BMIC), the drafter of many Chinese national standards in the field of green logistics, and the Editor-in-chief of China Green Logistics Development Report (2023). His research directions include: Sustainable logistics and supply chain, Business model innovation, 3D Printing and Scientometrics. At present, mainly engaged in business model innovation research under the background of 3D printing, promoting the iteration and application of BMIC, and revising the Chinese national standard Green logistics indicators and accounting methods (GB/T 37099-2018).