The primary aim of this research is to thoroughly examine the determinants that influence customers’ intention towards embracing FinTech products and services, thereby enriching our understanding of the adoption and utilization trends within the FinTech industry in the aftermath of the COVID-19 pandemic. This is quantitative research in the context of India covering five major tech-savvy cities—Mumbai, Bengaluru, New Delhi, Pune, and Chennai. Using structural equation modeling (SEM), the mediation effect of Perceived Trust was examined in order to see the relationship between the retrieved constructs and their attributes. Predominantly, the data delve into the utilization of financial technology and the prevailing embrace of this transformative innovation by contemporary Indian society. From the findings, it has emerged that the three factors influencing Customer Intention to Adopt FinTech products are “Perceived Security”, “Perceived Risks”, and “Perceived Trust”. The significance of Perceived Security in the realm of defending against cyber risks and safeguarding personal information has been discovered to have a profound effect on individuals’ inclination to embrace FinTech. Likewise, acknowledging the potential risks and uncertainties that come with FinTech has proven to have a favorable impact on the intention to adopt. Notably, the perception of trust, which encompasses aspects such as the credibility of the company and the user-friendly nature of the technology, has been identified as a significant driver towards adoption.

This study examines the impact of ecological awareness on Electric Vehicle (EV) acceptance and usage in light of the ecosystem advantages, and its changing focus from “traditionally perceived usefulness” to “green perceived usefulness”. The purpose of this study is to analyze public perceptions of autonomous driving and automotive tracking systems. Furthermore, it helps to comprehend why people adopt new technology and offers some recommendations for the global growth of EVs. We used factor analysis considering six distinct factors including Charging Time, Innovation, Perceived Quality, Perceived Affordability, Awareness, and Comfort. Our results indicate that elements including consumer loyalty, power efficiency, charging system, and consumer acceptance have a moderate effect, indicating that these factors do play an important role in influencing consumers’ behaviors when it comes to adopting EVs.

The craft culture of West Bengal, India, is deeply rooted in rich socio‐cultural traditions and plays a crucial role in advancing economic development and sustainability. This study explores the intricate socio‐cultural drivers that shape West Bengal's craft culture and examines their profound impact on sustainable development. The research delves into the historical, religious, and social dynamics that influence both the commercialization and preservation of traditional crafts. The qualitative study was performed using Grounded Theory and laddering technique, which highlighted the significance of cultural preservation, identity, and community engagement while illuminating the close relationship between craftspeople and their trade. The quantitative study highlights that the craft industry is influenced by eight major factors. It was further identified that the factors having the major impact were Perceived Cultural Preservation, Perceived Cultural Identity, Community Engagement, and Education and Awareness, highlighting the crucial role these areas play in maintaining and advancing West Bengal's craft culture. When considered collectively, the studies offer a thorough grasp of the cultural relevance influencing West Bengal's artisan traditions. By bridging the gap between cultural preservation and economic imperatives, this study provides a comprehensive framework for supporting the resilience and vitality of traditional crafts in the contemporary global landscape.