Purpose: The current study aims to explain the relationship between entrepreneurial education and entrepreneurial intention through a moderated mediation model from the lens of social cognitive career theory (SCCT). Specifically, two main objectives of this study are (1) to explore the mediation role of entrepreneurial self-efficacy in the relationship between entrepreneurial education and start-up intention and (2) to investigate the moderate role of family support on the effect of entrepreneurial education on entrepreneurial intention.Design/methodology/approach: This study uses a sample of 1879 students in Vietnam and SPSS PROCESS macro developed by Hayes (2012) to examine the indirect effect of entrepreneurial education on start-up intention via entrepreneurial self-efficacy and the moderated mediation effect of family support.Findings: This study reveals that the association between entrepreneurial education and entrepreneurial intention is partially mediated via entrepreneurial self-efficacy. Also, the effect of entrepreneurial education on entrepreneurial self-efficacy and start-up intention was negatively moderated by family support. Furthermore, the indirect effect of entrepreneurial education on intention to form a venture via entrepreneurial self-efficacy is also negatively moderated by family support.Originality/value: The entrepreneurial education and start-up intention linkage remain a significant gap in the entrepreneurship literature. Therefore, this research study is expected to contribute to clarifying this linkage by utilizing the SCCT to explain how entrepreneurial education contributes to entrepreneurial intention.

Research background: Even though antecedents of green consumption have already been considered in numerous scientific articles, their findings still remain inconsistent. Furthermore, far less attention has been paid to understanding the underlying mechanism of cultural values, including collectivism and long-term orientation, and perceived environmental knowledge influencing intention to purchase environmentally friendly products, as well as the meditating role of green purchase willingness in the linkages between antecedents and green purchase intention. In addition, some previous studies suggested that it might be meaningful and significant to explore these linkages in the cross-cultural context with different levels of economic development. Purpose of the article: This study explored the effects of cultural dimension, perceived environmental and green purchase willingness with regard to intention to purchase environmentally friendly products of Vietnamese and Polish customers. Moreover, the mediating role of green purchase willingness was also investigated in this study. Methods: To achieve the objectives of this research, customer surveys were conducted in two developing countries ? Vietnam and Poland. Two convenience samples of 611 Vietnamese consumers and 301 Polish consumers have been recruited from 03 May to 03 October 2020. The structural equation modelling (SEM) was utilized to examine the conceptual framework and test the proposed hypotheses. Findings & value added: The research revealed that green purchase willingness became the most influential factor to predict green purchase intention in both cultures. Also, perceived environmental knowledge was found to have substantial effects on willingness and intention to purchase environmentally friendly products in both countries, even though the influential degree in Poland was much higher than that in Vietnam. Remarkably, cultural dimensions were found to significantly affect green consumption in the collectivist culture of Vietnam, while these relationships were not significant in Poland. This study was expected to significantly contribute to the existing literature by boosting our understanding of the importance of cultural values and perceived knowledge environment in promoting green consumption in the cross-cultural context.

This study integrated the theory of planned behaviour (TPB), the norm activation model (NAM), and the stimulus–organism–behaviour–consequences theory (SOBC) to determine how external (subjective injunctive norm, subjective descriptive norm, and perceived behavioural control) and internal stimuli (ascription of responsibility, awareness of consequences) stimulate organisms (attitude towards energy saving and personal norms), which in turn drives behavioural responses (energy-saving intentions and behaviours) and their consequences (energy-saving habits). A sample of 1514 residents of five large cities in Vietnam and a multiple linear regression analysis were used to test the hypothesised model. The results show that external stimuli positively shaped a favourable energy-saving attitude, while internal stimuli aroused individuals’ personal norms. In addition, energy-saving intention, behaviours, and habits were serial mediators impacted by both internal and external stimuli. The results also indicate that a long-term orientation positively moderated the relationship between energy-saving intention, behaviours, and habits, but collectivism only moderated the nexus between energy-saving behaviours and habits. These findings imply that policymakers should focus on conveying information related to energy conservation among surrounding people, increasing citizens’ awareness of the consequences, personal responsibilities, moral obligations regarding saving energy, and should not neglect the informative role of cultural values in energy conservation practices.

Research background: Previous studies have argued that empathy (EMP) is an important factor that enhances individuals’ intention to engage in social business. However, the effect of this factor on social entrepreneurial intention (SEI) is unclear (Ukil et al., 2023). Also, although numerous studies have explored the individual impacts of EMP and social entrepreneurial self-efficacy (SES) on SEI, there is a notable scarcity of research that delves into the combined influence of these two predictor variables on the intention to engage in social business. Purpose of the article: This study proposes that EMP does not only individually affect, but also interacts with other factors to influence the intention to start a social business. Therefore, this study aims to investigate how EMP and SES interact to promote SEI. Methods: Based on a survey dataset of 409 respondents in Vietnam, this study employed polynomial regression with response surface analysis to examine the complementary, balance, and imbalance effects of EMP and SES on SEI. Findings & value added: This study's results suggest complementary effects between EMP and SES on SEI. Specifically, this study finds that when EMP and SES are balanced at higher levels, SEI is higher, and when their imbalance increases in either direction, SEI is lower. In addition, this study finds that the degree of SEI is higher when individuals have high SES with low EMP compared to the other way round. The findings of this study enhance our understanding of the complexity of motivation and how it affects SEIs, revealing the complex interaction between EMP and SES in shaping these intentions within a multidimensional motivational framework.

Purpose: This cross-culture study aims to investigate how two cultural values, collectivism (COL) and long-term orientation (LTO), integrate with each other to trigger green consumption.Design/methodology/approach: Using data from three consumer surveys in Vietnam, South Korea and Poland, this study employs polynomial regression with response surface analysis as a methodological approach to assess the complementary, balanced and imbalanced effects of cultural dimensions (COL and LTO) on consumers' green purchase intention (GPI) and behaviors.Findings: First, this study found that, in Vietnam, both COL and LTO had a significant positive effect on GPI. However, only COL demonstrated a significant effect on GPI in South Korea and Poland. Second, this study also revealed that, in all three countries, when COL and LTO were in agreement, the degree of GPI was higher when COL and LTO were higher. The findings also showed that an increase in the imbalance between COL and LTO integration in the Vietnam sample led to a decrease in consumers' GPI. However, this relationship was insignificant in the South Korea and Poland samples.Originality/value: This study enriches the understanding of green purchase behavior (GPB) and its underlying cultural factors within a cross-cultural framework. In particular, it enhances the knowledge of the debated relationship between different facets of cultural values (specifically, COL and LTO) and pro-environmental behavior, shedding light on this complex relationship in the context of the three different countries.