For cultural reasons and due to the narrow vision of environmental policy makers, most conservation efforts focus on a few charismatic species and consequently neglect the majority of others under threat; many unpopular species are even killed in large numbers with little concern. Redressing this bias through educational programs is therefore important. Snakes are unpopular animals; they suffer from human harassment in most places and many populations have declined worldwide. Consequently, they provide suitable substrate to better improve conservation education in schoolchildren. Responses to a questionnaire administered to 2,570 schoolchildren (7–14 years old) from 10 countries showed that many children liked snakes and that most of the students wanted to see snakes protected. Such counterintuitive results were supported by the explanations given by the children, notably the reasons they liked or disliked snakes. Previous physical contact with snakes was often associated with snake likeability. W...