Gerald Goh Guan Gan is a professor in the Faculty of Business, Multimedia University, Malaysia. He read for his Master of Arts (Communication) and PhD at Universiti Sains Malaysia, and Master of Business Information Technology and Bachelor of Information Technology at the University of Southern Queensland, Australia. His research interests are in information systems, environmental sustainability, digital business management, and mass communication. He is currently the Director of Strategy & Quality Assurance at Multimedia University and a researcher in the Centre for Management and Marketing Innovation (CMMI).