Megawati Simanjuntak

Dr. Megawati Simanjuntak

Family and Consumer Sciences, IPB University, Bogor, Jawa Barat, Indonesia
orcid
Associate Professor at Family and Consumer Sciences, Faculty...

Research Focus & Metrics

Academic Career Length

19Years (2008-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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20 March 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
MSMegawati Simanjuntak
Megawati Simanjuntak
NNNidya Luthfi Nafila
Nidya Luthfi Nafila
LYLilik Noor Yuliati
Lilik Noor Yuliati
IJIrni Rahmayani Johan
Irni Rahmayani Johan
Mukhamad NajibMukhamad Najib
Mukhamad Najib
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159 valid questionnaires were analyzed with structural equation modeling. The empirical results indicate that environmental knowledge significantly affects environmental care attitudes. In addition, green marketing and environmental concerns significantly and positively affect the intention to purchase green products. Meanwhile, WOM and green marketing do not significantly affect environmental care attitudes. Similarly, environmental knowledge and WOM do not significantly affect the intention to purchase green products. Finally, managerial implications for the government and business were formulated.

1 January 2020 in Management Science Letters
Verified
Journal Article
Closed access
ASAndreas Samudro
Andreas Samudro
USUjang Sumarwan
Ujang Sumarwan
MSMegawati Simanjuntak
Megawati Simanjuntak
EYEva Z Yusuf
Eva Z Yusuf

1 January 2020 in Cogent Business & Management
Verified
Journal Article
Open access
MSMegawati Simanjuntak
Megawati Simanjuntak
NPNadia E. Putri
Nadia E. Putri
LYLilik N. Yuliati
Lilik N. Yuliati
MSMohamad Fazli Sabri
Mohamad Fazli Sabri
The objective of this study was to analyse the effects of customer-perceived value, corporate image, and service quality on customer satisfaction, as well as to analyse the direct effect of switching barriers on customer retention, and to analyse the direct and indirect effects of customer satisfaction on customer retention. The conceptual research framework was examined by subjecting data pertaining to 310 customer car loans to structural equation modelling (SEM). The study findings indicated that customer-perceived value, corporate image, and service quality have a significant effect on customer satisfaction, while switching barriers have a significant effect on customer retention. Although customer satisfaction does not have a significant effect on customer retention, the indirect relationship that occurs through customer trust shows that the trust in the credit process and the service provided will prompt customers to use the company’s products or services when applying for new credit. The managerial implications of these findings include grouping customers, determining sales targets based on customer groups, offering products that have more advantages over competitors, providing credit packages and special programs to promote low-interest rates, and forming telesales as information channels. This research provides an overview of the loyalty of customers that will reuse the previous car loan company when reapplying for credit.

28 February 2018 in Journal of Consumer Sciences
Verified
Journal Article
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ANAnton Nugroho
Anton Nugroho
MNMukhamad Najib
Mukhamad Najib
MSMegawati Simanjuntak
Megawati Simanjuntak
There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.

26 November 2021 in Sustainability
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Journal Article
Open access
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Mukhamad NajibMukhamad Najib
Mukhamad Najib
Abdul Aziz Abdul RahmanAbdul Aziz Abdul Rahman
Abdul Aziz Abdul Rahman
AAAbror Abror
Abror Abror
RRRiani Rachmawati
Riani Rachmawati
MSMegawati Simanjuntak
Megawati Simanjuntak
FFFarah Fahma
Farah Fahma
Business sustainability has become obligatory in small and medium enterprises (SMEs). To remain competitive and survive in the market, sustainable innovation is the key. However, SMEs, especially in food processing in emerging markets, still lack resources to become more innovative. The objective of the article is to analyze factors affecting sustainable innovation in food processing SMEs and their impact on business sustainability. Cross-sectional quantitative research builds on a sample of 157 owners of food processing SMEs in Indonesia. The results show that organizational sustainable innovation in food processing SMEs depends on employees’ innovation potential and an organization’s innovation culture; meanwhile, both variables are influenced by leaders’ support of sustainable innovation. Promisingly, organizational sustainable innovation increases business sustainability. Thus, our research highlights the important role of leaders’ support in achieving organizational sustainable innovation and, finally, long term business success. Furthermore, this study uncovers the underlying mediatory mechanisms, which deepen our theoretical understanding and guide practitioners with a concise and comprehensive framework for sustainable innovation in SMEs.

30 December 2014 in ASEAN Marketing Journal
Verified
Journal Article
Open access
MSMegawati Simanjuntak
Megawati Simanjuntak
MDMuhammad Mardi Dewantara
Muhammad Mardi Dewantara