Social media has become an integral part of modern society's daily life. With the rapid development of information and communication technology, social media platforms have changed the way people interact, share information, and express their views. The purpose of this study is to analyse the role of social media in shaping public opinion and its influence on economic decisions. This research uses a qualitative method. Data collection involved literature review and social media content analysis, focusing on opinion patterns and their influence. Reliability and validity were emphasised through triangulation and participation of secondary source participants in the analysis process. The study results show that in a digital age characterised by the central role of social media, it can be concluded that social media has a significant role in shaping public opinion and also influencing economic decision-making. Through social media, individuals and groups can interact with each other, share information, and participate in discussions that shape collective views on various issues.

In the era of globalisation and rapid advances in information technology, the role of IT in driving innovation and growth of entrepreneurial businesses has become increasingly important. In this research, an in-depth analysis of the role of information technology in driving innovation and growth of entrepreneurial businesses will be conducted. This research will involve collecting secondary data from various sources. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while seeing and recording data, and then using analytical techniques like data reduction, visualization, and inference to draw conclusions. The results of this study conclude that IT has a very important role in driving innovation and growth of entrepreneurial businesses. In today's digital era, entrepreneurs need to utilise IT effectively to accelerate product development, improve operational efficiency, expand market reach, drive business innovation, and enhance customer experience.

In the rapidly evolving digital age, organisations around the world are facing new challenges in managing their human capital. Digital transformation has significantly changed the business landscape, affecting the way organisations operate, communicate and compete in an increasingly competitive marketplace. This research aims to identify HRM best practices that can help organisations overcome the challenges of digital transformation and achieve success in the adoption of new technologies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study concluded that HRM strategies in organisations' digital transformation are key to the success of companies in facing the changes of the digital era. By focusing on improving employees' digital competencies, cultural and leadership changes, proper organisational restructuring, talent management, performance measurement, effective communication, flexibility, and good risk management, organisations can optimally leverage digital technology to achieve competitive advantage, improve business performance, and provide added value to customers.

In the contemporary era of digitization, prosperous enterprises exhibit a keen interest in the feedback and perceptions of their customers regarding the products or services they provide. The analysis of customer sentiment, which entails comprehending and construing customer emotions and viewpoints, has emerged as a crucial element of business tactics aimed at augmenting customer contentment and recognising avenues for enhancement. The objective of this study is to investigate and employ ChatGPT within the realm of business customer sentiment analysis. The central focus of this inquiry is predominantly qualitative in character. The procedure of gathering data entails careful scrutiny and systematic documentation of information, subsequently utilising analytical techniques such as data reduction, visualisation, and inference to deduce significant findings. The findings of the study indicate that the utilisation of ChatGPT has significant potential in enhancing the analysis of customer sentiment for commercial enterprises. This can aid in comprehending and addressing the requirements, inclinations, and contentment levels of customers. ChatGPT's proficiency in comprehending natural language, detecting customer emotions, and processing extensive data instantaneously, can furnish enterprises with valuable perspectives to enhance their decision-making processes.

Tourism is one of the important economic sectors for many countries, including Indonesia. Along with the development of technology and the internet, the way people seek information about tourism has also changed. This research aims to conduct a review of ChatGPT technology and its potential in improving tourism information services. The focus of this research is qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and inference. The study arrived at the conclusion that the use of AI technology specifically ChatGPT has great potential in improving services and traveller experience in the tourism industry. ChatGPT can assist service providers in providing solutions and answering tourists' questions quickly and efficiently, as well as strengthening the position of the company or organisation amid increasingly fierce competition.

The ubiquity of information technology in contemporary society has rendered it an indispensable component across a wide. The significance of information technology in the advancement of human resource careers is progressively gaining momentum in the current era of globalisation and rapid technological development. The impact of information technology on the business environment has resulted in significant changes in the management of human resources within organisations. The objective of this investigation is to examine the influence of information technology on the progression of HR careers, investigate the related obstacles and prospects, and furnish pragmatic recommendations for enterprises to proficiently adopt and execute information technology in HR career development. The central focus of this inquiry is predominantly qualitative in character. The methodology of acquiring data entails a rigorous approach of observing and documenting data, which is then subjected to analytical techniques such as data reduction, visualisation, and inference to extract significant findings. The research findings indicate that the utilisation of information technology plays a crucial role in enhancing the professional growth of human resources. The field of information technology facilitates convenient retrieval of information, affords avenues for remote education, enables networking among professionals, and offers tools for enhancing productivity. This facilitates the human resources department to augment their skill set, broaden their knowledge base, establish professional connections, and leverage existing career prospects.