Ecosystem services are investigated from many perspectives, but there are very few studies comparing the perception of forest and demand for forest ecosystem services (FES) in a cross-cultural analysis. This study aims to map the demand for FES and find out the forest perception of forest visitors in both Czech and Chinese societies. Data were collected by structured questionnaire among three different groups of respondents (n = 847) in six forest areas. The questions were focused on the demand for FES, expectations from the forest, preference for the visual form of the forest, and the willingness of forest visitors. Analysis demonstrates that the demand for some FES is related to geographical and cultural conditions. The results indicated that provisioning and regulation services are perceived as more important than cultural services. The differences by country were obvious in the cultural and provisioning services: Chinese demand more relaxing and meditation activities, whereas Czech demand mushroom picking. A significant outcome is a high demand of Chinese respondents for recreational facilities. Tree planting was rated as one of the most popular voluntary activity across the whole sample. Meanwhile, some findings point to an increasing pressure on forest ecosystems and their protection, which emerge due to the strong demand for recreational facilities. According to the findings, active involvement of forest visitors in various activities is recommended so that their appreciation of FES will constantly increase and to take into account the profile of visitors and incorporate them in forest management and planning in order to meet societal demand.

The general objective of the study was to assess the main drivers for visiting the forest and the frequency of the visits in the Czech Republic. A nationwide collection of data of the sociological research as part of The Market & Media & Lifestyle Research Project was carried out every year in the Czech Republic under the licensed cooperation with Kantar Media. The project is unique by the large scope of the questions in the questionnaires and by the high number of respondents. A total of 8794 Czech inhabitants aged 12 years and above from all the regions were involved in the survey in 2018. Information about the socioeconomic and demographic characteristics of all the respondents were obtained. In the closed questions, the respondents reported the frequency of the forest visits and its drivers. The main driver for visiting the forest was just to go for a walk or just to enjoy the outdoors, especially during their holidays or weekends, amounting to 79% of the inhabitants. Meditation and relaxation as well as sport in the forest, were also considered as important motives for forest recreation. On the contrary, 95% of the visitors did not practice game hunting, although game has a long tradition in the Czech Republic. Improvement on managing the forest for recreation should focus on participatory forest management to find a consensus between the public and forest stakeholders. Common decisions may help set up forest recreational goals with positive impacts on forest ecosystem services.

The aim of the document is to provide effective guidelines and recommendations for the effective design of the implementation process of Industry 4.0 in the furniture sector and to provide managers with effective guidance in this context. The primary data sources are semi-structured expert interviews and questionnaire surveys. Based on the structured interviews with executives of furniture companies in 2021 and 2022, the main drivers necessary for the implementation of Industry 4.0 in the furniture industry were identified both from the internal company environment perspective using a 7S analysis and from the technological perspective using Industry 4.0 building blocks applied to individual examples in the furniture industry. The respondents agree that the current state of the sector is generally at the Industry 2.0 level. They also recommend SMEs establish inter-company cooperation in production and development, which will enable the involvement of small and medium enterprises in buyer–supplier linkages. They further stress that the application of Industry 4.0 has led to rapid shifts in terms of: an increase in the operational efficiency in a range of 30–50%, a reduction in communication flow, errors and repetitive operations, and thus has directly contributed to the realisation of sustainable production.