ASMAE DIANI

ASMAE DIANI

Economics and Organizations' Management, University of Sidi Mohamed Ben Abdellah, Fès, Fès-Meknès, Morocco

Research Focus & Metrics

Academic Career Length

4Years (2023-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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26 January 2023 in Administrative Sciences
Verified
Journal Article
Open access
PDF file
HBHouda Bouarir
Houda Bouarir
ASMAE DIANIASMAE DIANI
ASMAE DIANI
Omar BoubkerOmar Boubker
Omar Boubker
JRJaouad Rharzouz
Jaouad Rharzouz
The focus of this study is to investigate the major factors influencing entrepreneurial intent and behavior, by addressing the role of entrepreneurial education, business opportunity recognition, and the need for achievement. The research data were collected online using a self-administered questionnaire among 148 Moroccan women having completed an entrepreneurship training program. The data analysis using a PLS-SEM provided evidence of the positive impact of entrepreneurial education on entrepreneurial self-efficacy and PBC. Likewise, the findings supported the direct impact of subjective norms and entrepreneurial self-efficacy on entrepreneurial attitude. Furthermore, entrepreneurial attitude, business opportunity recognition, and the need for achievement were identified as predictors of entrepreneurial intent, leading to enhanced entrepreneurial behavior. These results highlight a number of useful practical recommendations for public policy-makers on how to stimulate and encourage entrepreneurship initiatives among women.