Monica Diaz-Bustamante Ventisca Ph.D. in Business and Economics from the Complutense University of Madrid (UCM). Professor and researcher in the Marketing Department of the UCM and Vice-Dean at the Faculty of Economics and Business Studies. Her main lines of research, in the field of communication and marketing, are image, positioning and brand management, child sexualization, digital vulnerability, and communication and vulnerable audiences. Orcid: https://orcid.org/0000-0002-8256-0209