Dr Rakesh Kumar is an Assistant Professor in the School of Management Studies, Motilal Nehru National Institute of Technology Allahabad, Prayagraj Uttar Pradesh (India). He has qualified for the Junior Research Fellowship (JRF) sponsored by the University Grant Commission (UGC), India, to carry out his doctoral research. He received his PhD Degree from the Department of Business Administration, University of Lucknow. He has been engaged in teaching and research for the last ten years. His research is mainly focused on consumer psychology, technology adoption and green business practices. He has published a number of papers in Scopus, an ABDC listed Journal.