Daniela Victoria Popescu is a Professor in the Department of Management, Marketing, and Business Administration at the Faculty of Economics and Business Administration, University of Craiova, Romania. Since 2006, she has been teaching courses covering areas such as Business-to-Business Marketing, Marketing Management, Business Negotiations, and Communication Strategies in Business. Her research focuses on digital marketing, consumer behavior in digital age, social media marketing. Her work seeks to decipher how new technologies influence consumer behavior. Dr. Popescu has published peer reviewed articles related to digital marketing, consumer behavior, entrepreneurship, and digitalization in national and international journals.