Globalization has prompted enterprises worldwide to increasingly seek the optimal supply chain configuration. However, outsourcing, shortened product life cycles, and a reduced supply base severely weaken supply chain risk tolerance. With the emergence of blockchain, enterprises see an opportunity to mitigate supply chain risks. The purpose of our research is to explore supply chain managers’ intention to adopt blockchain technology from the perspective of supply chain risk management. Using a survey sample of 203 managers in China and the USA, we explored the impact of four perceived benefits of blockchain technology on supply chain risk resistance by extending the technology acceptance model. The results show that the traceability, transparency, information sharing, and decentralization of blockchain can enhance the perceived usefulness of blockchain in supply chain resilience and responsiveness, and the ability to withstand disruption risks and supply and demand coordination risks encountered in the supply chain, thus promoting the adoption of the technology. In addition, the relationships between supply chain resilience and blockchain technology adoption and between supply chain responsiveness and blockchain technology adoption are more salient for managers with high levels of uncertainty avoidance.

Purpose: Companies are increasingly designing pro-environmental games to motivate users to implement pro-environmental behaviors (PEBs). However, how different types of virtual interactions affect PEBs in pro-environmental games is not clear. Thus, the authors propose that two types of virtual interaction, interactions with game objects and interactions with other users, can induce platform intimacy and love for nature and that platform intimacy has a direct effect on love for nature. Simultaneously, the authors examine the moderating effect of network externality on the relationship between the two types of virtual interaction and platform intimacy.Design/methodology/approach: The authors, respectively, employed data from 92 students and 574 Chinese mobile users to empirically investigate the research framework.Findings: The findings indicate that participants in interactions with game objects and interactions with other users reported stronger feelings regarding platform intimacy and love for nature, which, in turn, positively influences PEBs. Consumers with stronger perceptions of network externalities were more likely to be affected by the initiation effect of the interaction with game objects.Originality/value: The authors introduce the notion of love for nature to the pro-environmental behaviors field and discuss the priming effect of two types of interactions on platform intimacy and love for nature. In addition, the authors focus on the important effect of network externality on users' emotions.