Purpose: The goal of this research is to find the components that can inspire people to reduce food waste at household consumer level. The components were created by combining the theory of planned behaviour (TPB), theory of interpersonal behaviour (TIB) and motivation opportunity ability (MOA) model.Design/methodology/approach: The study is based on the content analysis, which identifies the motivating factors for food waste reduction at the consumer household level. A total of 12 motivating factors are identified across extensive literature reviews along with opinions of experts. Then, the recognized motivating factors are analysed for causal interrelationship using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach. Data were collected from 95 experts, selected using purposive sampling, through a questionnaire survey.Findings: A total of 95 household experts expressed their views on food waste reduction motivation factors, and a decision matrix has been developed based on that. Then, opinions are analysed using the DEMATEL approach, and it was found that “perceived behavioural control (PBC)” is the most influential motivating factor for food reduction at the household consumer level. Results also showed that “knowledge and skills about proper food management at home” are the least affected factor among the others.Practical implications: Minimizing food wastes at the consumer and household level can provide the benefits to both people and environment in multiple ways. The problem of food waste necessitates a multifaceted response, and this study aims to address consumers' motivation and capabilities to lessen food waste behaviour. Since the benefits of minimizing food wastes have often remained untapped and neglected, educational efforts should be used by policymakers to enhance household awareness of food waste.Social implications: The present study contributes to the inadequate research on household food waste in India and is expected to facilitate sustainable consumption.Originality/value: Food waste management is particularly difficult for developing countries, like India, which have little resources and are environmentally vulnerable. Not only is there a dearth of study on household food waste, but most of the research has been conducted in developed economies. Also, a novel applied method has been utilized in this study.

The Internet’s meteoric rise in popularity has led to the growing importance of the quality of online services in numerous industries, including the rapidly expanding tourism industry. Accordingly, this study aims to ascertain the leading attributes of selected travel websites based on sustainable e-service quality. This study was conducted in four phases. In phase I, the key drivers of sustainable e-service quality (SESQ) were identified from a literature review and expert opinions and then categorized and validated using the EFA technique based on the responses of 100 respondents in phase II. Phase III was performed to determine the priority weightage of the identified and validated SESQ drivers using AHP, whereas in phase IV, the five most popular travel websites in India were ranked based on the SESQ drivers using the TOPSIS method. A case study is presented in this paper to demonstrate the applicability of the proposed framework. Finally, a sensitivity analysis was conducted to determine the robustness of the results. The findings of the study revealed that security, hedonic value, and efficiency were the most important drivers of SESQ that influenced customers’ selection of travel websites, and makemytrip.com was the most preferred travel website by customers.

Sustainability and environmentally conscious behaviour towards sustainable products are emerging research areas in India. There is dearth of research to understand Indian consumers' sustainable pur...

Purpose: The purpose of this study is to investigate the various motivational factor behind the consumer's intention to buy organic food. It also examines how their intention affects actual buying behaviour towards organic food. The motivation, opportunity and ability theory served as the conceptual underpinning for the theoretical framework of this paper. Design/methodology/approach: The empirical study was based on responses from a survey completed by 284 individuals. A PLS based structural equation modelling method was used to analyse the collected data. Findings: Results revealed that among all motivational factors, knowledge of organic food and health consciousness strongly and positively affects consumer's intention to buy organic food. Further, organic food availability as a consumers' opportunity and their ability in terms of willingness to pay for organic products followed by intention to buy organic food, significantly and positively affect actual buying behaviour. Practical implications: The findings have implications for organic food producers, distributors, and market regulators. The study's concepts and recommendations may assist organic food retailers and marketers in increasing sales and satisfying customers. This research should help to fill the gap in knowledge about organic food in India and encourage healthier and sustainable consumption practices. Originality/value: The organic food market has not been extensively studied, and the studies that have been done have mostly been limited to the developed nations. Also, motivation, opportunity, and ability theory has been utilised in this study in the context of a developing country like India.