Attila Kurucz is the Associate Professor and Head of the Department of Corporate Leadership and Marketing at Széchenyi István University. He completed his PhD thesis on the performance model for SMEs at the University of West-Hungary. He holds degrees in business informatics and other certifications in accountancy and is a business trainer and coach. He is a highly successful process management expert and agile business coach in the business world. Throughout his career, he has had a strong focus on business operations, and to this day, he researches and supports the improvement of organizational performance both as a trainer and as a practicing consultant. He currently teaches courses in business economics and process management at Széchenyi István University. His research interests include lean and agile transformation, FinTech, entrepreneurship, sustainability, agile methodologies, and digitalization.