Mark Anthony Camilleri

Prof. Mark Anthony Camilleri

Department of Corporate Communication, University of Malta, Msida, MSD2080, Malta

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 July 2023 in Expert Systems
Verified
Journal Article
Open access
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
A number of articles are increasingly raising awareness on the different uses of artificial intelligence (AI) technologies for customers and businesses. Many authors discuss about their benefits and possible challenges. However, for the time being, there is still limited research focused on AI principles and regulatory guidelines for the developers of expert systems like machine learning (ML) and/or deep learning (DL) technologies. This research addresses this knowledge gap in the academic literature. The objectives of this contribution are threefold: (i) It describes AI governance frameworks that were put forward by technology conglomerates, policy makers and by intergovernmental organizations, (ii) It sheds light on the extant literature on ‘AI governance’ as well as on the intersection of ‘AI’ and ‘corporate social responsibility’ (CSR), (iii) It identifies key dimensions of AI governance, and elaborates about the promotion of accountability and transparency; explainability, interpretability and reproducibility; fairness and inclusiveness; privacy and safety of end users, as well as on the prevention of risks and of cyber security issues from AI systems. This research implies that all those who are involved in the research, development and maintenance of AI systems, have social and ethical responsibilities to bear toward their consumers as well as to other stakeholders in society.


21 December 2020 in Spanish Journal of Marketing - ESIC
Verified
Journal Article
Open access
PDF file
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
LFLoredana Falzon
Loredana Falzon
Purpose: The outbreak of the Coronavirus (COVID-19) pandemic and its preventative social distancing measures have led to a dramatic increase in subscriptions to paid streaming services. Online users are increasingly accessing live broadcasts, as well as recorded video content and digital music services through internet and mobile devices. In this context, this study aims to explore the individuals’ uses and gratifications from online streaming technologies during COVID-19. Design/methodology/approach: This research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the individuals’ intentions to use online streaming technologies. A structural equations partial least squares’ confirmatory composite approach was used to analyze the gathered data. Findings: The individuals’ perceived usefulness and ease of use of online streaming services were significant antecedents of their intentions to use the mentioned technologies. Moreover, this study suggests that the research participants sought emotional gratifications from online streaming technologies, as they allowed them to distract themselves into a better mood and to relax in their leisure time. Evidently, they were using them to satisfy their needs for information and entertainment. Research limitations/implications: This study contributes to the academic literature by generating new knowledge about the individuals’ perceptions, motivations and intentions to use online streaming technologies to watch recorded movies, series and live broadcasts. Practical implications: The findings imply that there is scope for the providers of online streaming services to improve their customer-centric marketing by refining the quality and content of their recorded programs and through regular interactions with subscribers and personalized recommender systems. Originality/value: This study integrates the TAM and UGT frameworks to better understand the effects of the users’ perceptions, ritualized and instrumental motivations on their intentions to continue watching movies, series and broadcasts through online streaming technologies, during COVID-19.

10 August 2020 in Sustainable Development
Verified
Journal Article
Open access
PDF file
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
European Union (EU) institutions and agencies are increasingly raising awareness on the circular economy agenda. They are encouraging marketplace stakeholders to engage in sustainable production and consumption behaviors by reducing, reusing, restoring, refurbishing, and recycling resources in all stages of their value chain. Therefore, this research evaluates the latest European environmental policies including its “new circular economy plans for a cleaner and more competitive Europe.” Afterwards, it presents a systematic literature review that is focused on the circular economy in the EU context. The findings suggest that there are a number of opportunities as well as challenges for the successful planning, organization, implementation, and measurement of circular economy practices for sustainable supply chains in Europe. This contribution identifies key implications and provides reasonable recommendations to policy makers and industry practitioners.

22 September 2017 in Asian Journal of Sustainability and Social Responsibility
Verified
Journal Article
Open access
PDF file
Mark Anthony CamilleriMark Anthony Camilleri
Mark Anthony Camilleri
Today’s corporations are increasingly implementing responsible behaviours as they pursue profit-making activities. A thorosugh literature review suggests that there is a link between corporate social responsibility (CSR) or corporate social performance (CSP) and financial performance. In addition, there are relevant theoretical underpinnings and empirical studies that have often used other concepts, including corporate citizenship, stakeholder management and business ethics. In this light, this contribution reports on how CSR is continuously evolving to reflect contemporary societal realities. At the same time, it critically analyses some of the latest value-based CSR constructs. This review paper puts forward a conceptual framework for corporate sustainability and responsibility. It suggests that responsible business practices create economic and societal value by re-aligning their corporate objectives with stakeholder management and environmental responsibility.