Transformasi digital menjadi tren global yang telah mengubah cara bisnis dan pemerintahan di seluruh dunia. Di Indonesia, pemerintah dan sektor swasta sedang mempercepat transformasi digital dengan mengadopsi teknologi blockchain sebagai solusi untuk meningkatkan keamanan data dalam operasi sehari-hari. Beberapa proyek blockchain di Indonesia telah dilakukan, seperti verifikasi dan validasi sertifikat pendidikan, penyimpanan data medis, dan sistem pembayaran. Namun, implementasi teknologi blockchain di Indonesia masih menghadapi beberapa tantangan, seperti regulasi yang belum jelas, infrastruktur yang masih terbatas, dan kurangnya pemahaman tentang teknologi blockchain. Oleh karena itu, diperlukan dukungan dari semua pihak untuk mempercepat adopsi teknologi blockchain di Indonesia. Penelitian dan pengembangan lebih lanjut harus dilakukan untuk mengoptimalkan potensi teknologi blockchain dan mempercepat transformasi digital di Indonesia.

This research aims to explore the relationship between young voters, especially Generation Z (Gen Z), and political campaigns through social media in the context of the 2024 Election. Gen Z has been chosen as the subject because they are the dominant voters. This study uses a quantitative approach to understand phenomena according to the research objectives that can be measured numerically, with the population of people in Java island and using a purposive sampling technique with a sample size of 2,700 respondents of Gen Z first-time voters. This study reveals the role of social media in shaping the attitudes and political actions of Generation Z, highlighting the importance of creative and relevant campaign content in increasing theirpolitical participation. Additionally, this research also highlights that the level of political awareness, politician's image, and an understanding of important political issues are crucial in shaping the attitudes and preferences of first-time voters. This understanding provides newinsights into how social media influences the political participation of Generation Z and the importance of appropriate strategies in utilizing it.

This research endeavors to delve into the multifaceted role of Augmented Reality (AR) as a pivotal marketing tool within the evolving landscape of the retail sector in the aftermath of the pandemic. The research methodology adopted encompasses a quantitative approach, employing the robust Structural Equation Modeling (SEM) - Partial Least Squares (PLS) model. The process of data acquisition unfolded through a meticulously crafted online survey utilizing a Google Form-based questionnaire. The survey garnered responses from a diverse sample of 100 individuals who had actively engaged with AR features in their retail product purchases on at least two occasions. The research findings cast a spotlight on the considerable potential that AR holds in not only augmenting customer satisfaction but also in wielding influence over consumer purchasing behavior within the context of the post-pandemic retail sector. The implications drawn from these findings are transformative, suggesting that retail entities possess the capacity to strategically optimize AR technology as a dynamic and effective marketing tool. This optimization, in turn, stands poised to elevate consumer experiences, amplify levels of customer satisfaction, and catalyze the overall growth trajectory of businesses operating within the retail sector. The study introduces the concept of "Augmented Optimization Marketing," providing a nuanced perspective on the strategic utilization of AR in enhancing marketing endeavors. In essence, this research paints a comprehensive panorama of the strategic significance of AR in shaping the future landscape of retail marketing.

Introduction/Main Objectives: This study aims to determine the implementation and the right business strategy for sustainable fisheries that adopt the "E-Blue" blue economy ecosystem model. Background Problems: The challenges faced in developing a booming blue economy emphasize the need for strong commitment and collaboration between central and regional governments, to support overall development. The background problems also recognize technology’s impact on the activities of micro, small and medium enterprises (MSMEs) and stress the significance of quick responses to these changes. Novelty: This lies in the study’s exploration of the role of digital transformation in sustainable fisheries within the blue economy framework. It emphasizes the need for commitment, innovation, and technological adaptation to ensure the success of blue economy-based development. Research Methods: This qualitative study adopts a narrative approach to gather data on sustainable fisheries strategies aligned with the blue economy ecosystem model. The research utilizes this approach to gain insights into the development possibilities for the research object. Finding/Results: The study's findings highlight the crucial role of the government’s commitment and decisive actions for the successful development of the blue economy in the fisheries sector. The study underscores the potential of digital transformation as a bridge between stakeholders and consumers, enabling efficient supply chain management and diverse product processing for community welfare. Conclusion: The study concludes that successful blue economy development relies on strong collaboration between governments, innovative policy programs, and swift responses to technological changes. The study emphasizes the importance of conti­nuous innovation to enhance competitiveness and market access in Indonesia's fisheries sector.

The digital transformation accelerated by the global pandemic has fundamentally changed work patterns, including the widespread adoption of virtual offices (VO). While offering cost efficiency and flexibility, this phenomenon also presents significant challenges for businesses, particularly regarding work pressure, workload, and work-life balance. For the sandwich generation, who bear dual responsibilities between work and family, these challenges are even more complex. Psychological pressure, digital fatigue, and blurred boundaries between work and personal life increase the risk of long-term productivity decline. This study aims to evaluate the impact of digital fatigue on the productivity of sandwich generation employees in a virtual work context and to identify the mediating role of work pressure and work-life balance. A quantitative explanatory approach was used with a census of 350 WFH respondents from the sandwich generation with at least one year of experience. Data were collected via online surveys and analyzed using SEM-PLS. Findings indicate that VO intensity significantly increases digital workload and reduces work-life balance, which serves as the primary determinant of digital fatigue. Work pressure does not directly correlate with digital fatigue, highlighting the role of individual adaptation and organizational support. The study emphasizes work-life balance as the dominant predictor and identifies the sandwich generation as a strategic yet vulnerable group. These findings contribute to discussions on humanistic, inclusive, and sustainable work policies that enhance well-being and productivity in the digital era.