Nanda Adhi Purusa

Nanda Adhi Purusa

Economics and Business, Universitas Dian Nuswantoro, Semarang, Jawa Tengah, Indonesia
orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 December 2022 in Sustainability
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YWYohan Wismantoro
Yohan Wismantoro
VAVincent Didiek Wiet Aryanto
Vincent Didiek Wiet Aryanto
IPImang Dapit Pamungkas
Imang Dapit Pamungkas
Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
AAAmron Amron
Amron Amron
USUsman
Usman
Sustainable tourism in Indonesia is challenging because it must harmonize bringing in tourists and maintaining the sustainability of culture and nature. Environmental problems influence sustainability tourism in Indonesia. Aside from discussing the policy implementation, this research focuses on promoting the local wisdom of sustainable tourism coupled with a virtual reality application. This study is supported by various previous studies on sustainability coupled with digital technology. Placing tourism in the contexts of eco-tourism, ecosystem, and sustainability is based on belief in the existence of values, beliefs, and norms (VBN). This research aims at developing a virtual reality destination experience (VRDE) model as a moderating variable between sustainable tourist behavior (STB) and tourist visit intention (TVI). The portability variable strengthens VRDE, and the content quality variable supports VRDE. The research method used was purposive convenience sampling covering 204 respondents who visited the vicinity of Kebon Indah batik village in Klaten, Central Java, Indonesia. The research findings were H1—STB has a significant effect on VRDE (0.00 < 0.05), H2—VDRE has a significant impact on TVI (0.00 < 0.005), H3—portability has a significant effect on VRDE (0.039 < 0.05), and H4—content quality does not have an impact on VRDE (0.401 > 0.05). The novelty of this research is the VRDE application applied to community sustainable tourist behavior in developing countries. However, the content quality of VR has yet to meet respondents’ expectation.

9 May 2018 in Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan
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Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
NINurul Istiqomah
Nurul Istiqomah
The effects of foreign direct investment (FDI), crude oil price and inflation on the export are mainly examined in the case of Indonesia, Malaysia, Philippines, Thailand, and Vietnam by using data from 2000 to 2015. These countries have opportunity to increased prosperity in the ASEAN Economic Community (AEC). Therefore, increasing productivity and international trading are important for each country. This study employed panel data model in the analyses and the findings show that Fixed Effect Model with Generalized Least Square method is implemented. Hence, using this method is determined by likelihood test and Hausman test. The statistical tests in this study consist of partial coefficient test, stimulant, and coefficient of determination. The result shows that FDI and crude oil price have positive effect and significant on export, but inflation has negative effect and significant on export. Constant value shows that each country has the difference condition. Simple bureaucracy is needed to increased efficiency that will attract foreign investors to invest their fund and the discovery of alternative energy and new production technique can increase a country productivity significantly in producing goods or services for both domestic and export-oriented.

22 March 2020 in ETIKONOMI
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Journal Article
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DPDwi Prasetyani
Dwi Prasetyani
AAAli Zainal Abidin
Ali Zainal Abidin
Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
FSFahrein All Sandra
Fahrein All Sandra
This study has two objectives: first, to test the competitiveness of Textile Commodities and Indonesian Textile Product (TPT) in the global market and identify the prospects of the new export markets. Second, identify the competitiveness of the textile industry using case studies in the Solo Raya region. The Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) methods are using in this study. The results show that Indonesian TPT commodities have a lost opportunity category in the central export destinations countries, such as a decline in market share. Indonesian TPT commodities have prospects in Austria, Canada, Finland, Norway, Portugal, Qatar, and Sweden due to competitiveness and domination in the market. Besides, the condition of the Indonesian textile industry competitiveness shows low competitiveness in terms of factor conditions, demand conditions, supporting and related industries, strategy, structure, and competition that are components of Porter's diamond model.JEL Classification: L6, L67How to Cite:Prasetyani, D., Abidin, A. Z., Purusa, N. A., & Sandra, F. A. (2020). The Prospects and The Competitiveness of Textile Commodities and Indonesian Textile Product in the Global Market. Etikonomi: Jurnal Ekonomi, 19(1), 1 – 18. https://doi.org/10.15408/etk.v19i1.12886.

21 March 2023 in International Journal of Professional Business Review
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Journal Article
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MWMuhammad Farid Wajdi
Muhammad Farid Wajdi
FPFebrianur Ibnu Fitroh Sukono Putra
Febrianur Ibnu Fitroh Sukono Putra
AHAwanis Linati Haziroh
Awanis Linati Haziroh
Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
Purpose: The aim of this study is to examine the implementation an eco-friendly model in the company's human resource management practices. Theoretical Framework: The Green HRM Policies, Specific Wings of Green HRM, and MUGHAS Integrated Green Human Resource Management are the three of main organizational constructs that are introduced in this study to examine their contribution and impact to the human resource management performance. Design/Methodology/Approach: The study uses qualitative methods to obtain the necessary data using in-depth interviews. The sampling technique used is purposive sampling and snowball sampling. The data analysis starts from broke data into several categories, synthesizing, analyzing, and concluding. Findings: The results of integrated green HRM model implementation are: 1) reduced costs, 2) improved resource efficiency, 3) reduced carbon footprint, 4) improved environmental performance, 5) improved corporate image, and 6) employees are more environmentally conscious. The procedures for implementing this integrated green HRM model are based on an evaluation management system (EMS), green intellectual capital (GIC), and corporate environmental citizenship (CEC). The effective green HRM model implementation plays a critical role in organizational performance. Research, Practical & Social Implications: The study of green HRM model implementation process gives some practical and social implication includes the organization's vision and mission, commitment to providing eco-friendly technology, providing infrastructure for all stakeholders. In addition, empirical research must accurately depict the Green HRM extent implementation in human resource management practices, especially in Indonesia. Originality/Value: The value of the study is MUGHAS integrated green HRM model implementation aims to change the direction of employee behavior to be more environmentally friendly to impact the progress of sustainable business practices in creating awareness of the company's human resources. Implementing green human resource management will encourage increased ability to create, increase competence, and maintain environmentally friendly morals for each employee.

21 August 2016 in Jurnal Penelitian Ekonomi dan Bisnis
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DPDwi Prasetyani
Dwi Prasetyani
Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
IHIndra Hasbianto
Indra Hasbianto
The role of women entrepreneurs has been growing and contributing significantly to economic growth. However, understanding common problems and success factors can help women entrepreneurs in developing their business. Many women entrepreneurs have begun to experience problems, which due to socio-economic factor. This research examines factors affecting motivation, obstacle, and success of women entrepreneurs in Surakarta. Data was collected using a self administered questionnaire that was distributed directly to women entrepreneurs, therefore goodness of data determined through reliability test and validity test. Linear regression analysis was used as a more suitable methodology to identify the important determinants of motivation, obstacles, success of women entrepreneurs. The result shows that level of education significanly affects women's entrepreneurial motivation and obstacles which they have to face. The existence of social relationship positively influences both in motivations and business success. On the other hand family supports only affect on business success of women entrepreneurs.Keywords: Women Entrepreneur; Motivation; Obstacle; Success

2 October 2023 in Jurnal Teknologi dan Sistem Informasi Bisnis
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PKPradana Jati Kusuma
Pradana Jati Kusuma
Nanda Adhi PurusaNanda Adhi Purusa
Nanda Adhi Purusa
DADiana Aqmala
Diana Aqmala
ACAmalia Nur Chasanah
Amalia Nur Chasanah
Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention