Amy M. Gregory

Dr. Amy M. Gregory


Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
19 October 2015 in Journal of Hospitality and Tourism Technology
Verified
Journal Article
Closed access
MRManuel Rivera
Manuel Rivera
AGAmy M. Gregory
Amy M. Gregory
LCLiza Cobos
Liza Cobos
Purpose: – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few timeshare companies use this technology. However, customers have expressed strong intentions to use technology. Therefore, this study examines consumers’ attitudes toward and experiences with mobile applications and then through the use of a prototype, examines consumers’ intentions to use a mobile application. The relationships between attitude, experience and usefulness are explored in relation to intention to use. Design/methodology/approach: – Consumers that owned timeshares in the Orlando area responded to an online survey invitation from their resort management company. The survey instrument gathered data related to consumers’ attitudes toward and experiences with technology using established measures. A total of 914 surveys were collected and the proposed model was analyzed using path analysis. Findings: – Findings indicate that traditional technology adoption antecedents (experience, usefulness and attitude) explain timeshare owners’ intentions to use a mobile application. This is consistent with prior research. However, using established measures, the model explained consumers’ intentions to use the technology with greater certainty than what previous research has reported. Research limitations/implications: – The most encouraging and noteworthy implications from the findings are threefold. First, timeshare owners are using mobile technology while traveling (mobile phones, tablets and laptops). The owners’ experiences with mobile devices exert a positive influence that moderates intention to use. In addition, the impact of technology experience on intent to use is mediated by perceived usefulness and attitudes toward the application. Though the sample size was large, limitations do exist, as those surveyed were all owners of a single timeshare resort based in Orlando, Florida. Originality/value: – In studies reported to date, there is scarce empirical research regarding mobile application adoption for timeshare owners or information about the factors that drive usage, attitude and adoption. This study discusses important insights about mobile services for an industry that lacks research in information technology.

1 January 2013 in Journal of Hospitality Marketing & Management
Verified
Journal Article
Closed access
AGAmy M. Gregory
Amy M. Gregory
HPH. G. Parsa
H. G. Parsa
This research provides a comprehensive review of literature related to the Kano model of satisfaction measurement. Based upon the declaration that performance on certain product attributes produces greater consumer satisfaction than others, Kano Seraku, Takahashi, and Tsuji (1984) Kano, N. , Seraku, N. , Takahashi, F. and Tsuji, S. 1984. Attractive quality and must-be quality. Hinshitsu: The Journal of the Japanese Society for Quality Control, 14(2): 39–48. [Google Scholar] proposed that the relationship between product attributes and customer satisfaction is not always linear. Further, Kano et al. disputed conventional satisfaction models that propose that higher satisfaction occurs irrespective of the inherent nature of attributes. This research investigates the evolution of the Kano model across research contexts and its application in different industries. This article also presents an extensive review of literature on the Kano model, synthesis of competing concepts, criticism of the model, methodological implications, applications to the hospitality and tourism industry, discussion of limitations, and suggestions for future research.

13 July 2015 in International Journal of Contemporary Hospitality Management
Verified
Journal Article
Closed access
TRToni Repetti
Toni Repetti
SRSusan Roe
Susan Roe
AGAmy M. Gregory
Amy M. Gregory
Purpose: – The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.Design/methodology/approach: – An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys.Findings: – Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee.Practical implications: – Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees.Originality/value: – This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.

4 October 2011 in International Journal of Contemporary Hospitality Management
Verified
Journal Article
Closed access
PDF file
RDRobin B. DiPietro
Robin B. DiPietro
HPH.G. Parsa
H.G. Parsa
AGAmy M. Gregory
Amy M. Gregory
Purpose – The purpose of this paper is to determine the relationship between QSC (quality, service and cleanliness) inspection scores and financial performance in quick service restaurants. Design/methodology/approach – Restaurant QSC inspection data were collected from 25 quick service restaurants of an international chain over a period of 18 months. Audited financial data were also collected for these participating restaurants. Using SPSS software, the data were analyzed for possible relationships between the restaurant QSC scores and the financial performance measured as total unit sales per week, revenues per available seat per week, and gross operating income for each month. Restaurant unit size is measured by total revenues per month. Findings – Contrary to the commonly held belief, the relationship between QSC variable and restaurant performance is weak. This study found there was a “V” curve in QSC inspections and financial performance when restaurant size was chosen as the moderating variable. Research limitations/implications – The specific items measured in the QSC may differ across organizations, although the broad categories remain constant. Certain operational factors such as price changes, special promotions, additional restaurant openings in the specific area, and local economic conditions could have confounded the results. Practical implications – The knowledge obtained from this study could help restaurant organizations determine the level of weighting given to a specific inspection variable. This study also suggests the use of FQSC inspections instead of traditional QSC to emphasize financial performance (F). This study demonstrates the liability and limitations of tying QSC inspections to merit raises and bonus plans as normally done in restaurants. Originality/value – This paper is the first empirical study to analyze the QSC inspections of restaurants related to financial performance. In contrast to the past studies with food safety/health inspections, the current study focuses directly on QSC inspections conducted more frequently and in greater detail by the quick service restaurants with emphasis on operational and financial performance.

1 September 2018 in International Journal of Hospitality Management
Verified
Journal Article
Closed access
ETEdwin N. Torres
Edwin N. Torres
AGAmy M. Gregory
Amy M. Gregory

15 February 2022 in Tourism and Hospitality
Verified
Journal Article
Open access
PDF file
JRJennifer Redditt
Jennifer Redditt
MOMarissa Orlowski
Marissa Orlowski
Alan FyallAlan Fyall
Alan Fyall
AGAmy M. Gregory
Amy M. Gregory
HRHeejung Ro
Heejung Ro
This study aims to investigate the differential effects of determinants of satisfaction on subsequent electronic word-of-mouth (eWOM) behavior in the sharing economy with peer-to-peer accommodations and timeshares. Data were collected from consumers who stayed at either a timeshare or peer-to-peer accommodation within the previous year (N = 785). Structural equation modeling was used to test the relationship between the determinants and eWOM through satisfaction, followed by multiple-group comparison to examine the moderating effect of accommodation type. The results indicated that amenities, economic benefits, and trust demonstrated an indirect effect on eWOM behavior through satisfaction, but community belonging affected eWOM behavior directly. Multiple-group SEM revealed that accommodation type moderated the indirect effects of community belonging, economic benefits, and trust on eWOM behavior, such that the indirect effect was significant only for timeshare accommodations. This study contributes to the sharing economy literature by filling the gap of lodging research beyond Airbnb and including timeshares. The findings highlight competitive differences that influence eWOM between peer-to-peer accommodations and timeshares that otherwise offer similar home-like accommodations. The study revealed a newly found direct relationship between community belonging and eWOM.