The concept of flagship species is widely used in conservation biology. Flagship birds play a key role in raising conservation funds, increasing awareness of biodiversity conservation, and maintaining ecosystem services. This study selected flagship bird species in Lishui, Zhejiang Province, China, and assessed their conservation effectiveness and ability to serve as umbrella species. A regional bird survey program from 2019–2022 recorded 361 bird species in Lishui. This study constructed a framework of flagship species selection based on social, ecological, economic, and cultural criteria. The analytic hierarchy process-entropy weight method (AHP-EM) was used to rank the score of 361 bird species, and the MaxEnt model was used to analyze the suitable distribution areas of these species. Finally, 10 species, which covered the distribution sites of all 361 bird species, were selected as the flagship species of Lishui. The distribution areas covered all the nature reserves and the priority areas of biodiversity of Lishui, in which these 10 species can also serve as umbrella species to protect local biodiversity. The methodology and ideas in this study could provide insights into the application of conservation concepts at the local level, as well as suggest possible recommendations for local governments to select flagship species for conservation.

Landscape context can reflect the habitat structure and play an important role in bird species occurrences and abundance. For local biodiversity conservation and restoration, we examined the effects of landscape context on bird communities at different altitude gradients. Our study was conducted in four altitude gradients (<300 m, 300–599 m, 600–899 m, 900–1200 m) of subtropical evergreen broad-leaved forest in Wuyishan National Park, China. The bird survey was carried out in 115 transects in spring, summer, autumn and winter. We examined the effects of altitude, season and landscape context. The result showed that (1) species richness and abundance at <300 m altitude were highest among the four altitude gradients, and they showed more significant differences than those at other altitude gradients; (2) the species richness of birds was associated with altitude, season and landscape context, as the season is more significant than other explanatory variables; (3) at the landscape level, habitat configuration is more important. The average canopy height and contagion index positively correlated with the species richness and abundance of birds at all four altitude gradients. In particular, the average canopy height is significant at 300–599 m and 600–899 m altitude gradients. The study results can provide a theoretical basis and guidance for future national park conservation and management and ecological restoration in the subtropical evergreen broad-leaved forest regions.