Measures of sustainable behavior (SB) usually include the self-report of activities aimed at the conservation of the natural environment. The sustainability notion explicitly incorporates both the satisfaction of human needs and the need of conserving the natural environment. Yet, the assessment of sustainable behaviors rarely considers the protection of the social environment as situation to investigate. In this paper, we propose the use of an instrument assessing SB, which includes the report of pro-ecological and frugal actions in addition to altruistic and equitable behaviors. The responses provided by 807 Mexican undergraduates to a questionnaire investigating those four instances of SB were processed within a structural equation model. Emotional (indignation due to environmental destruction, affinity towards diversity, happiness) and rational (intention to act) factors assumedly linked to sustainable behavior were also investigated. Significant interrelations among pro-ecological, frugal, altruistic and equitable behaviors resulted, suggesting the presence of a higher-order-factor that we identified as SB. This factor, in turn, significantly correlated with the rest of the investigated pro-environmental factors.

It is thought that a dichotomy exists between two apparently contradictory belief systems: the so-called “Human Exception Paradigm” (HEP)—an anthropocentric belief system—and the “New Environmental Paradigm” (NEP), of ecocentric nature. The aim of this article was to test the presence of an integrative, nondichotomic, New Human Interdependence Paradigm (NHIP) and its influence on water conservation practices. The NHIP envisages interdependence between human progress and nature conservation and conceives it as a dynamic process of integration and incorporation of human needs into natural processes. Seven hundred and fifty-nine individuals living in cities of France, Italy, Mexico, and India responded to items of a purposively developed measuring instrument (the NHIP scale), as well to items of the HEP-NEP scale. They also self-reported the frequency of water conservation actions at their households. The NHIP coherently emerged from its observed indicators and it was a slightly better predictor of water conservation than the HEP-NEP scale.

This article addresses the link existing between sustainable behavior (SB) and the character strengths that constitute universal virtues. Research was conducted to confirm the idea that SB comprises actions of virtuous nature. SB is defined as a positive behavior aimed at the protection of the socio-physical environment, including pro-ecological, altruistic, frugal, and equitable behaviors as its constituting facets. Four hundred eighty Mexican participants responded to the Values in Action Survey—measuring character strengths—and a questionnaire assessing SB. A structural equation model was specified and tested. The results confirmed the presence of six first-order factors (character strengths) so highly interrelated as to produce a higher order factor of “common virtues.” A SB factor was also formed from the interrelations between pro-ecological, altruistic, frugal, and equitable behaviors. The common virtues factor was strongly related to SB ( R² = .54), supporting the hypothesized virtuous nature of SB.