Yiping Song

Dr. Yiping Song


Research Focus & Metrics

Academic Career Length

16Years (2011-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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19 July 2017 in Sustainability
Verified
Journal Article
Open access
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SYShuai Yang
Shuai Yang
YSYiping Song
Yiping Song
STSiliang Tong
Siliang Tong
Although sustainability in the fashion industry has gained prominence from both business practices and academic research, retailing, a vital part of the supply chain, has not yet been fairly explored in academia. The interest in this area has increased lately, mainly due to the growing complexity within this dynamic context. Therefore, it is meaningful to conduct a systematic review of the relevant published literature in this field. This study aims to identify the main perspectives of research on sustainable retailing in the fashion industry. The content analysis results indicate that the most prominent areas in the field are sustainable retailing in disposable fashion, fast fashion, slow fashion, green branding and eco-labeling; retailing of secondhand fashion; reverse logistics in fashion retailing; and emerging retailing opportunities in e-commerce. The results from this review also indicate that there is a lack of research on sustainable retailing in the fashion industry in the developing market.

13 February 2017 in Journal of Services Marketing
Verified
Journal Article
Closed access
SYShuai Yang
Shuai Yang
YSYiping Song
Yiping Song
SCSixing Chen
Sixing Chen
XXXin Xia
Xin Xia
Purpose: This study aims to provide a taxonomy of relational benefits that drive customer loyalty in sharing-economy services, assess the relative strengths of these relational benefits in influencing customer loyalty and examine whether commitment mediates the influence of relational benefits on customer loyalty in this context. Design/methodology/approach: Relational benefits of sharing-economy services were explored through a focus group interview, followed by an online survey completed by 440 respondents in China. Structural equation modeling was used to test the hypotheses. Findings: This study shows that confidence and social benefits have significant and positive effects on commitment in sharing-economy services. In addition, safety benefits, a new type of relational benefits, also significantly affect commitment in this context. Furthermore, the findings suggest that commitment acts as a mediator between confidence, social and safety benefits and customer loyalty. Special treatment benefits had no effect on commitment and loyalty in the sharing-economy context. Practical implications: This paper provides sharing-economy service providers with insight on how to better create and sustain loyal relationships with customers through the provision of relational benefits. Originality/value: This study offers initial insight into why customers would stay in peer-to-peer relationships in the sharing economy, and suggests how to strengthen relationships between customers and peer service providers.

1 May 2023 in Manufacturing & Service Operations Management
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Journal Article
Closed access
JGJing Gong
Jing Gong
BGBrad N. Greenwood
Brad N. Greenwood
YSYiping Song
Yiping Song
Problem definition: In this work, we examine how ridesharing platforms affect changes in short-term vehicle purchasing. On the one hand, if the introduction of such platforms motivates owners to use the idle capacity of their existing vehicles to accrue rents, vehicle sales might fall. On the other hand, if the platform induces would-be drivers to purchase new vehicles in order to participate, vehicle sales might rise. Academic/practical relevance: Whereas operations management researchers have begun to broach this subject analytically, this work provides empirical evidence of the impact of ridesharing platforms on new vehicle ownership. Further, we assess heterogeneity in the effect across vehicle type and location. Methodology: We examine this tension using a unique data set of new vehicle registrations in China. In doing so, we exploit the variation in the timing of Uber entry using a difference-in-difference approach. Results: Findings suggest Uber entry is associated with a significant short-term increase in private new vehicle ownership, indicating that consumers actively change their stock of held resources to capture excess rents offered by the platform. These effects exclusively manifest among vehicle brands that qualify for the platform. Further, inasmuch as sales of vehicles with smaller displacement increase more than large-displacement vehicles, results indicate that the effect of Uber entry varies considerably across vehicle types. Finally, results indicate that the effects are stronger in locations where established public transportation options are weaker. Managerial implications: Results provide initial evidence that manufacturers can benefit from the emergence of the sharing economy, especially manufacturers whose products align with the needs of platform participants. For policy makers, our findings further undercut claims made by platforms that the individuals working on them are exploiting already existing resources, suggesting some form of nascent professionalism on the part of platform workers. Funding: The research was supported by the Key Program of National Natural Science of China [Grant 71832010]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.1183 .


3 January 2023 in Journal of Public Policy & Marketing
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Journal Article
Closed access
XWXi Wu
Xi Wu
JGJing Gong
Jing Gong
BGBrad N. Greenwood
Brad N. Greenwood
YSYiping Song
Yiping Song
Subsidies have become increasingly popular for policy makers to promote the adoption of ecofriendly new technologies. Normally, the costs of these subsidies are nontrivial, underscoring the need to determine their efficacy. This work examines one subsidy used to steer consumers away from outmoded technologies and accelerate the adoption of green technologies: purchase subsidies for electric vehicles (EVs). On the one hand, such subsidies might cannibalize the market for traditional vehicles. On the other hand, such subsidies may result in overall market expansion, with little effect on traditional vehicle purchasing. Leveraging a phased subsidy rollout aimed at the early-stage EV market in China and a difference-in-differences approach, the authors find that subsidies strongly encourage EV purchasing but have little effect on traditional vehicle purchasing. This suggests that market expansion may result from the subsidy during the EV emergence and undermines the expected cannibalization on the traditional market. Further, the expansion effect is larger in cities with more severe air pollution. Finally, results reveal some level of cannibalization in cities of higher income and educational attainment. This suggests that although subsidies have yet to yield the intended cannibalization for the market overall, it is beginning to manifest in some parts of the market.

4 October 2025 in Information & Management
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Journal Article
Open access
YSYiping Song
Yiping Song
JWJiming Wu
Jiming Wu
SMSatadruta Mookherjee
Satadruta Mookherjee
IBIndranil Bose
Indranil Bose