Lanre Amodu

Dr. Lanre Amodu

orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 January 2019 in Cogent Business & Management
Verified
Journal Article
Open access
LALanre Amodu
Lanre Amodu
OOOladokun Omojola
Oladokun Omojola
NONelson Okorie
Nelson Okorie
BABabatunde Adeyeye
Babatunde Adeyeye
Evaristus AdesinaEvaristus Adesina
Evaristus Adesina
The research explored public relations professionals’ views on the potentials of adoption of the Internet of Things (IoT) for their functions. High level of competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to business survival. The advent of Internet-based communication has increased the sophistication of the target audience of public relations, which requires a matching upgrade of the technological versatility of practitioners. Decisions on customer satisfaction are increasingly based on data and the best sources of data are the customers themselves. Consequently, the IoT offers an unprecedented avenue for data gathering through the “assistance” of customers themselves. This study, therefore, adopted an online survey to evaluate the views of 100 public relations professionals on their need for IoT, and a t-test was used to analyse the data. The findings revealed that independent public relations firms or agencies were more likely to adopt IoT for their activities than in-house departments. It was recommended that public relations professionals should explore actively the benefits of IoT for advanced operations.

1 June 2020 in Data in Brief
Verified
Journal Article
Open access
Evaristus AdesinaEvaristus Adesina
Evaristus Adesina
OOOlusola Oyero
Olusola Oyero
ONOkorie Nelson
Okorie Nelson
LALanre Amodu
Lanre Amodu
BABabatunde Adeyeye
Babatunde Adeyeye
DYDarlynton Yartey
Darlynton Yartey
In response to the global call for strategic information to understand viral hepatitis, the dataset provides information on the use information sources on hepatitis B virus (HBV) by residents of Southwest Nigeria. The data further shows the knowledge and practice level of residents on HBV. The data were generated among 582 respondents residing in suburban region of Southwest of Lagos, Ogun and Oyo states through a self-administered questionnaire. The data found out that residents of Southwest Nigeria obtained information on Hepatitis B predominantly from the internet (mean score: 3.0687and std. dev. 1.3604). Furthermore, residents of Southwest Nigeria had sufficient knowledge on hepatitis B infection (mean score of 3.239; std. dev. 0.7481). In addition, most of the respondents depicted a positive secondary preventive practice such as insistence on the use of sterilised object in body piercing, demanding for change of blade, needle from hairstylist, screening before blood transfusion (mean score 2.9874; std. dev. 0.7488). The data utilized the Statistical package for social sciences (SPSS) coding the data. Cronbach Alpha was used in carrying out the reliability of the research instrument. Descriptive analysis was further employed in data presentation.

1 April 2021 in Sustainability
Verified
Journal Article
Open access
PDF file
BABabatunde Adeyeye
Babatunde Adeyeye
LALanre Amodu
Lanre Amodu
OOOscar Odiboh
Oscar Odiboh
KOKehinde Oyesomi
Kehinde Oyesomi
Evaristus AdesinaEvaristus Adesina
Evaristus Adesina
DYDarlynton Yartey
Darlynton Yartey
This study investigated the influence of agricultural radio programmes in indigenous languages on farmers’ productivity and their implications for agricultural productivity in North-Central Nigeria. It specifically explored how farmers’ knowledge of agricultural radio programmes produced in indigenous languages influences their productivity; how farmers’ acceptance of agricultural radio programmes produced in indigenous languages influences productivity; and whether behavioural changes result from agricultural radio programmes aired in indigenous languages affect farmers’ productivity. Data were gathered through a survey of 663 farmers selected through the three states’ multi-stage sampling technique (Benue, Nasarawa, and Plateau). The hypotheses were tested using regression analysis and structural equation modelling. They revealed that the R value was 0.677, suggesting a highly significant relationship between farmers’ knowledge of agricultural radio programmes in indigenous languages and farmers’ productivity. Results also revealed that farmers’ behavioural changes resulting from agricultural radio programmes in indigenous languages greatly influence farmers’ productivity (F value was 558.358 at the 0.000 significant level). The study concludes that farmers’ knowledge, acceptance and behavioural change towards agricultural radio programmes in indigenous languages significantly influence farmers’ productivity in agriculture. Thus, farmers should be encouraged to continue participating in agricultural radio programmes in indigenous languages to be kept abreast of happenings in the field.

1 February 2019 in Data in Brief
Verified
Journal Article
Open access
BABabatunde Adeyeye
Babatunde Adeyeye
LALanre Amodu
Lanre Amodu
OOOscar Odiboh
Oscar Odiboh
ONOkorie Nelson
Okorie Nelson
Evaristus AdesinaEvaristus Adesina
Evaristus Adesina
TEThelma Ekanem
Thelma Ekanem
Data available in this survey depict new media use for agricultural training and research. The objective was to determine how favourably or unfavourably disposed the respondents were to using new media for research and training. Self-administered copies of the questionnaire were used to generate the data from 47 agricultural extension workers at ASTC, Plateau State. Frequency tables and the Spearman's rank-order correlation were used to analyze data.

1 December 2019 in Data in Brief
Verified
Journal Article
Open access
LALanre Amodu
Lanre Amodu
OOOscar Odiboh
Oscar Odiboh
SUSuleimanu Usaini
Suleimanu Usaini
DYDarlynton Yartey
Darlynton Yartey
TEThelma Ekanem
Thelma Ekanem
The dataset is on public relations professionals' views on the security issues related to the adoption of the Internet of Things (IoT) for the activities. The data were generated through the administration of online questionnaire to 100 public relations professionals in Nigeria and were analyzed using the Analysis of Variance (ANOVA).

1 January 2020 in Cogent Social Sciences
Verified
Journal Article
Open access
LALanre Amodu
Lanre Amodu
CIChiamaka Isiguzoro
Chiamaka Isiguzoro
OOOladokun Omojola
Oladokun Omojola
BABabatunde Adeyeye
Babatunde Adeyeye
Olanrewaju O. P. AjakaiyeOlanrewaju O. P. Ajakaiye
Olanrewaju O. P. Ajakaiye
Rising incidences of piracy in the entertainment/creative industry in Nigeria are increasing concerns about the sustainability of the industry and the livelihood of content creators. The United Nations’ Sustainable Development Goal 1 (SDG 1) aims to end poverty at all levels and in all places by the year 2030, but this goal faces a challenge if personal and corporate investments of moviemakers are lost to piracy. Studies have shown that profit-seeking pirates are not the only ones who do damage to the industry, but end-users also share unauthorised digital contents. The purpose of this research is to investigate the connection between gender and willingness of the audience, who in this case are undergraduate students of a government-owned university in Lagos, to see piracy curbed. Multistage sampling was used to cluster the population into faculties and departments. A sample of 199 was selected purposively based on the respondents’ knowledge of digital piracy, and a 20-item questionnaire was used for data gathering. Using t-test to analyse the data, the result shows that there was no significant difference between the views of female and male respondents. Cohen’s d analysis also indicates that there is a negligible effect size. While respondents participated in digital file-sharing, they did not consider their stoppage of the habit relevant to curbing piracy in Nigeria. Hence, the study recommends proper enlightenment of end-users to understand their significant role in digital piracy.