By questioning the lopsided attention on task-oriented factors in air traffic controller-pilot communication, the current study places an equal weighting on both task-oriented and relationship-building communications, and investigates how each type of communication influences sustainable performance in airline operation team. Results show that both task-oriented and relationship-building communications in terms of sustainability of team process predicted greater communication satisfaction at work. Also, both task interdependence and shared leadership influenced both types of air traffic controller-pilot communication. However, only relationship-building communication had a direct influence on perceived work performance whereas task-oriented communication had not. Along with task-oriented factors, this study raises the relationship-oriented factors as important resources for the sustainable team performance in airline industry.

By questioning contemporary coercive or intrusive web advertising activities, this study sheds light on the recent conditions of web advertising by focusing on a comprehensive process that leads to web ad performance. A total of 400 questionnaires were distributed by the principal investigators of this study. 170 were returned from 200 distributed questionnaires given in South Korea and 100 were returned from 200 distributed questionnaires in China. The responses total 248 out of 400 distributed questionnaires. The relationships among the measured factors are analyzed by the structural equation modeling method. Results show that the use of web ad tactics often leads to negative consequences, creating a user present avoidance behavior condition towards both the ad and ad-hosting website. In terms of the performance of the ad-hosting website, website retention was strongly influenced by content blocking. In addition, the results of the comparative test suggest that the influence of avoidance on advertising performance is stronger among users of newspaper websites than e-commerce websites.