Gloria Aznar is a doctoral student at the Economics and Business College of the Autonomous University of Madrid, Spain. She holds a bachelor’s degree in Economics from Erasmus University, Rotterdam, The Netherlands, as well as a master’s degree in European Studies from the University of Amsterdam. She has worked as a financial and marketing consultant for Coca-Cola, Hewlett-Packard, and other firms. Currently, she is an associate professor of marketing at the Economics and Business College of the San Pablo CEU University, Madrid. Her doctoral research focuses on netizens’ adoption/usage of ad-blockers and their responses to anti-ad-block filters. Her research interests include digital marketing, experiential marketing, and international business.