Faidon Theofanidis is an Associate Professor of Marketing at Australian University – Kuwait. He holds a PhD in Advertising from the University of Piraeus, an MBA in Marketing from Cardiff University, and a BSc in Business Administration from the University of Piraeus. From 2003-2010 he represented the Research Center of Piraeus University at the Board of Directors of the European Network for Social and Economic Research (ENSR), implementing over 30 European research projects. From 2018-2021, apart from being employed at Australian University, he was also appointed as an Adjunct Senior Lecturer at Central Queensland University (Research Division). His research interests include Marketing Research, Advertising Research, Consumer Behavior, Digital Marketing and European social and economic policies. Together with his colleagues he has published more than 35 marketing and business articles in peer reviewed international journals and conferences and coauthored and edited 3 books and 4 book chapters.