Sonia Carcelen-Garcia is a Professor and Researcher in the Marketing Department of the Complutense University of Madrid (UCM). She earned a Ph.D. in Communication Sciences and a Degree in Advertising and Public Relations, both at Complutense University of Madrid (UCM) in 2002 and 1992, respectively. Her principles lines of research are branding and integrated communication, and responsible communication and vulnerable audiences, in particular minors and young people and their vulnerability in the digital environment.