Jaehyun Park

Dr. Jaehyun Park

School of Design, The Hong Kong Polytechnic University, Hong Kong, China

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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9 June 2023 in Sustainability
Verified
Journal Article
Open access
PDF file
SBSaffira Annisa Bening
Saffira Annisa Bening
MDMuhammad Dachyar
Muhammad Dachyar
NPNovandra Rhezza Pratama
Novandra Rhezza Pratama
JPJaehyun Park
Jaehyun Park
YCYounghoon Chang
Younghoon Chang
Small and Medium-sized Enterprises (SMEs) are key contributors to Indonesia’s economy. E-commerce can assist SMEs in gaining a competitive edge and is expected to be the largest contributor to the country’s digital economy by 2030. However, only 22% of SMEs in Indonesia have adopted E-commerce. Hence this study aims to investigate the criteria that influence E-commerce adoption by Indonesian retail SMEs and select the best strategy using the Decision-Makers, Technological, Organizational, and Environmental (DTOE) Framework and the Diffusion of Innovation (DOI) theory. This study aims to fill the research gap by examining the essential factors in E-commerce adoption by Indonesian SMEs in the retail industry and their key strategy to increase utilization. The influence and priorities between criteria were calculated using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) based Analytic Network Process (ANP) method. Furthermore, an E-commerce adoption strategy was selected using Complex Proportional Assessment (COPRAS) method. This research showed critical criteria for adopting E-commerce technology in retail SMEs, Decision Maker’s IT Knowledge, Innovativeness, and Complexity. In addition, developing or training Information Technology (IT) and E-commerce skills were identified as the best strategy to increase E-commerce adoption. This study can help raise the understanding of policymakers, E-commerce service providers, and retail SME decision-makers on influencing criteria in adopting the best strategy to be applied to increase this technology adoption.

13 April 2020 in Creativity and Innovation Management
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Journal Article
Closed access
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JPJaehyun Park
Jaehyun Park
Noha MostafaNoha Mostafa
Noha Mostafa
HHHyo‐Joo Han
Hyo‐Joo Han


7 June 2020 in Industrial Management & Data Systems
Verified
Journal Article
Closed access
JNJoseck Nyaboro
Joseck Nyaboro
KPKwangsoo Park
Kwangsoo Park
JPJaehyun Park
Jaehyun Park
Purpose: The study explores how the comparative tourism destination could incorporate the merits of the competitive tourism destination by implementing a socio-technical design application for smart tourism.Design/methodology/approach: To address this issue researchers have conducted a case study in Egypt, because Egypt is one of the most popular tourism comparative destination. It includes two field studies and qualitative interviews conducted in Cairo and Alexandria in Egypt.Findings: Egypt has diverse comparative advantages in terms of touristic features; however, the dysfunctional flow of information among the stakeholders was a hindrance to be a competitive destination. Based on this problem statement, the researchers synthesized “M-Tour” as a new socio-technical design application, moving toward the competitive destination from the comparative ones.Originality/value: The present study makes two contributions. First, it theoretically conceptualizes an integrated model of how a tourism comparative destination can incorporate the competitive advantages by a socio-technical design application called M-Tour. Second, it empirically explores the tourists' latent requirements in Egypt by two field studies in order to develop a smart tourism design application as a new socio-technology.

8 June 2021 in Logistics
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Journal Article
Open access
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AAAhmed Azab
Ahmed Azab
JPJaehyun Park
Jaehyun Park
Noha MostafaNoha Mostafa
Noha Mostafa
Smart service systems have been dealing with various wicked social and cultural problems by providing diverse solutions for society. Cargo transportation is one of the most challenging issues in logistics; in this paper, we explore multiple stakeholders’ information environments surrounding containerized cargo transportation by a design thinking approach. Throughout the analysis, the latent problems are summarized in the following two manners: (1) miscommunication with inefficient information flow among multiple stakeholders; and (2) a lack of resource management coordination among service providers. With these two identified problems, the objective of this work is to develop a prototype information and communication technology-based service application for both trucking companies and customers. This work makes two contributions. First, it methodologically proposes a customer-centered design approach for logistics management by adopting a design thinking approach. Second, it suggests a practical ICT-based solution for the mentioned problems.

27 August 2024 in Internet Research
Verified
Journal Article
Closed access
SLSeoyoun Lee
Seoyoun Lee
YCYounghoon Chang
Younghoon Chang
JPJaehyun Park
Jaehyun Park
ACAlain Yee Loong Chong
Alain Yee Loong Chong
QYQiuju Yin
Qiuju Yin
Purpose: This study examines how users' multidimensional representational fidelity factors affect sociability and cyberself engagement in the Metaverse platform; that is, how they interact with newly defined self-images as their personas in the environments. It investigates how representational fidelity serves platform users to perform social roles and increase their sociability by establishing a new cyberself, thus influencing continuous platform use. Design/methodology/approach: This study surveyed 314 users of the Metaverse platform Horizon, where users can create a virtual agent avatar, meet people in the same online environment in real time, and interact with a sense of three-dimensional immersion. Data were analyzed using partial least squares regression models. Findings: User socialization significantly influenced the intention to use the Metaverse platform. Representational fidelity was a crucial variable for sociability, and activity representational fidelity was the most influential aspect among the four other elements. Platforms should consider how to enable users to create and use activities that faithfully represent their personas. Originality/value: The novelty of this study is that it introduces representational fidelity based on representation theory into the context of virtual persona in the Metaverse platform. This study extended representational fidelity to the socialization perspective by utilizing the integrated model of user satisfaction and the technology acceptance model. Through the results, this study emphasized that users' sociability significantly influences their intention to use the Metaverse platform. Finally, this study provides a feasible guideline on how practitioners could design and strengthen their platforms so that users can represent their cyberselves faithfully.