Virtual technology has brought new development opportunities to the tourism market and is expected to help the tourism industry cope with the challenges issuing from the COVID-19 pandemic. Given this context, in this study, we propose and test a model based on the SOR architecture, which includes tourists’ experience of virtual tourism, technical readiness (TR), technical acceptance (TA), and tourists’ virtual tourism intentions and the variables of flow experience, technical optimism, technical discomfort, perceived usefulness, perceived ease of use, adoption intention, and consumption intention. To this end, data were collected through a questionnaire survey of Chinese tourists (n = 542). Then, we used a structural equation model (SEM) to test the hypothetical relationships between potential variables. The results showed that the flow experience delivered by the virtual tourism experience affects tourists’ tendencies to use and intentions to consume virtual tourism. Second, flow experiences can make tourists more optimistic about virtual tourism technology, reduce tourists’ technical discomfort, and enhance tourists’ perceptions of usefulness and ease of use. We also found that tourists’ intentions to use virtual tourism technology affect their intentions to travel on the spot. These findings provide useful insights for tourism practitioners, suggest new ideas for marketing and sustainable development in the virtual tourism industry, and verify the application of the integrated SOR and TAM framework in the field of tourism consumption.

Exploring an effective scientific method to measure the economic benefits of ecological products is of great significance for green development. Based on the InVEST model, this paper, taking the Pearl River Delta (PRD) as an example, evaluated the FEPs value in the PRD from 2000 to 2015; using a super-efficient DEA model, the conversion efficiency of ecological products was estimated, and its temporal and spatial variation characteristics were analyzed using the Malmquist index. The results showed that the value of FEPs in the PRD shot up during 2000–2015, and that the regulation services value is the main part of FEPs, followed by the value of cultural service. The overall conversion efficiency of FEPs is improving. However, cities differ greatly. Technical efficiency is the key driving factor for improving forest product conversion efficiency. The main reasons for the current efficiency loss are redundant inputs and insufficient outputs. This paper also suggests that conversion efficiency is a convincing method to evaluate the degree of transformation of ecological environment resources into economic benefits and the degree of ecological and economic coordinated development.

Improving the income and assets of forest farmers is the basis for realizing the sustainable development of forestry. In this paper, we tested the impact of membership in herbal medicine planting cooperatives on forest farmer household income and assets using the propensity score matching (PSM) method and household surveys of the study area. The results showed that cooperative membership can greatly improve forest farmer household income and assets; the higher the accumulation of forest farmer household social capital and human capital, the more farmers were inclined to participate in cooperatives. Householders who were migrant workers were more likely to make the decision to participate in cooperatives compared with those without migrant work experiences. The results of ATT further verified the conclusion that cooperative membership can significantly improve income and assets, which increased by 7.04% and 4.19%, respectively. In addition, according to the survey, the current development of cooperatives in the forestry area experienced problems such as inconsistent quantitative and qualitative development, insufficient driving force, irregular operating mode, inaccurate policy support, and inadequate guidance mechanisms. This paper focused on innovating cooperation mechanisms, enriching joint forms, enhancing driving capacity, stimulating internal driving forces, strengthening system construction, improving standards, enhancing guidance services, and strengthening institutional guarantees. These recommendations have been put forward to guide policy for sustainable forest development.

This study analyzed the carbon reduction effects of water-saving irrigation based on panel data of Chinese provinces from 2010 to 2020. Carbon emissions from irrigation were calculated and decomposed using the Malmquist index and LMDI. Results indicate that, first, the accounting results show a downward trend in estimated agricultural irrigation carbon emissions over the study period under a fixed-parameter framework. The average irrigation carbon intensity exhibits a declining pattern, particularly after the mid-2010s, with differences between provinces narrowing. Second, water-saving irrigation is associated with lower levels of estimated agricultural irrigation carbon emissions within the accounting framework by improving water-use efficiency and reducing irrigation water consumption per unit area, ultimately leading to a decrease in total carbon emissions. Finally, the carbon reduction effects are more pronounced and stable in major grain-producing regions. This study highlights regional heterogeneity in the emission-accounting outcomes associated with water-saving irrigation, which may provide descriptive evidence for discussions on region-specific irrigation management under different regional contexts.