Searching for rural, intact areas out of cities during the COVID-19 crisis, tourists brought renewed interest in consuming traditional food based on wild edible herbs/natural products. Increased interest in local herbal potentials could be a driving force in modelling rural destinations to enrich food tourism offers and provide a new experience. This study aimed to assess the relevance of ethnobotany and traditional knowledge on wild herbs utilization with a focus on increased demand for natural products as a basis for future food tourism offer creation in rural areas. By applying free-listed observations and semi-structured ethnobotanical interview approach data were obtained (n = 169) and quantitatively analyzed using indices of Relative Frequency Citation (RFC), Use Value (UV) and Pearson Correlation Coefficient (PCC). The final results were visualized using the Venn diagram and DIVA-GIS. The results indicate subtle transformation in food tourism demands and new trends in nutrition based on 34 species divided into 7 functional groups along the geographic gradient. Traditional food systems through reviving ethnobotanical knowledge and practices should be a matter of future food tourism management.

This study represents a comparative analysis of secondary metabolites content, antioxidant, and antimicrobial activity of 24 halophytes from coastal saline habitats of the Balkan Peninsula (Montenegro, Albania, and Greece). Total content of phenolics, flavonoids, tannins, anthocyanins, antioxidant, and antimicrobial activity was determined for dry methanolic (DME) and crude water extracts (CWE) and compared with well-known medicinal plants. The total phenolic content ranged from 13.23 to 376.08 mg of GA/g of DME, and from 33.68 to 511.10 mg/mL of CWE. The content of flavonoids ranged from 12.63 to 77.36 mg of RU/g of DME, and from 12.13 to 26.35 mg/mL of CWE. Total tannins and anthocyanins varied from 0.05 to 2.44 mg/mL, and from 1.31 to 39.81 µg/L, respectively. The antioxidant activity ranged from 1147.68 to 15.02 µg/mL for DME and from 1613.05 to 21.96 µg/mL for CWE. The best antioxidant properties, and the highest content of phenolic compounds, were determined for Polygonum maritimum and Limonium vulgare with values similar to or higher compared to the medicinal plants. Halophytes with significant antimicrobial potential were Limonium vulgare, L. angustifolium, and Artemisia maritima. Some of the analyzed coastal halophytes can be considered rich natural sources of phenolic compounds, with favorable antioxidative and antimicrobial properties.