What corporate social responsibility (CSR) attributes determine the CSR authenticity of a company? In the face of the Fourth Industrial Revolution, what direction should the CSR strategy pursue? In the electronics industries in Korea and China, are there any differences in CSR attributes? In this study, we start with some of these basic questions. Considering the promotional and actual costs incurred from CSR activities, CSR strategy are not an issue that can be easily determined from the corporate perspective. However, now it is essential for companies to carry out CSR and sustainable development goals (SDGs) activities, and businesses cannot overlook social issues either. Companies cannot pursue only growth through corporate interests without social value. In this study, we derive three attributes of CSR fit, CSR sustainability, and CSR impact to verify the authenticity of CSR activities. Moreover, we demonstrated the impact of these three attributes on CSR authenticity for the electronics industries in Korea and China. As a result of empirical testing, most of three attributes above mentioned (i.e., CSR fit, CSR sustainability, and CSR impact) produce meaningful results for CSR authenticity. However, CSR sustainability was rejected for the Korea sample, and CSR fit was rejected for the Chinese sample, showing some differences between the two countries. Meanwhile, the digital transformation of the Fourth Industrial Revolution had strong partial mediating effects between CSR attributes and CSR authenticity. This means that digital transformation can be an important pathway to achieve CSR authenticity and suggests that important mediating effects can eventually lead to a firm’s competitiveness.
The advent of the Fourth Industrial Revolution and the spread of infectious diseases have increased people’s reliance on information and communication technology (ICT). However, older adults are the most marginalized group affected by ICT, and their activities and daily life have become more difficult than ever during the pandemic. Based on the theory of the TAM, this study analyzed the effect of ICT use on life satisfaction among older adults during the pandemic, and examined the mediating role of social capital. The partial least squares structural equation modeling (PLS-SEM) was applied to test the relationships among ICT use, social capital, and life satisfaction, and the Sobel test was used to test the mediating effect and statistical significance of social capital. The results of the analysis confirmed the positive effects of technology’s perceived usefulness and self-efficacy on attitudes and ICT use among older adults. ICT use had a positive effect on life satisfaction. In addition, it was found that social capital had a mediating effect on the relationship between ICT use and life satisfaction. During the pandemic, ICT use not only had a direct effect on life satisfaction but also had an indirect effect through social capital among older adults. The results of this study have implications for research on ICT use and life satisfaction among older adults, and have implications for formulating public policies for active aging. The results of this study can facilitate a comprehensive understanding of the antecedents and consequential factors of the use of digital information among older adults, which not only complements previous studies but also provides a theoretical basis for systematic research on digital literacy and well-being in older adults.