The incidental capture of threatened species as bycatch is placing global biodiversity at risk ([ 1 ][1], [ 2 ][2]), particularly in developing countries where small-scale fishing and hunting often rely on unselective capture methods ([ 3 ][3], [ 4 ][4]). To address this, the Indian Maharashtra state government recently announced that it will financially compensate fishers who release incidentally captured endangered species. Payment will be made based on photographic evidence of the captured individual and proof that fishing gear was damaged to allow the release ([ 5 ][5]). ![Figure][6] India is emulating Kenya's bycatch release program, which protects endangered green sea turtles. PHOTO: JOHN WARBURTON-LEE PHOTOGRAPHY/ALAMY STOCK PHOTO Financially incentivizing the release of threatened bycatch considers the needs of fishers and hunters whose actions often have direct consequences for conservation ([ 6 ][7], [ 7 ][8]). As a result of a similar pay-for-release program, Kenyan fishers have released about 17,000 threatened bycaught sea turtles over the past two decades ([ 8 ][9]). This positive outcome underscores clear and measurable conservation gains, yet pay-for-release schemes remain a rarely used conservation strategy. Instead, tackling the issue of bycatch mostly relies on modifying capture gear, education, and enforcing legislation ([ 1 ][1], [ 2 ][2], [ 9 ][10]), approaches that commonly require long-term investment for positive outcomes ([ 3 ][3], [ 4 ][4], [ 10 ][11]). The pay-for-release strategy could provide a rapid, complementary mechanism to ease pressure on threatened species, such as sawfishes ([ 11 ][12]), that are not the focus of harvest and require immediate conservation action ([ 5 ][5], [ 12 ][13]). The Maharashtra government, and any local governments that follow suit, should explore a broad range of scenarios and collect results to determine the most effective way to implement this type of program and to assess its effectiveness. 1. [↵][14]1. R. Lewison, 2. L. B. Crowder, 3. A. J. Read, 4. S. A. Freeman , Trends Ecol. Evol. 19, 598 (2004). [OpenUrl][15][CrossRef][16][Web of Science][17] 2. [↵][18]1. R. Corlett , Biotropica. 39, 292 (2007). [OpenUrl][19][CrossRef][20][Web of Science][21] 3. [↵][22]1. E. J. Milner-Gulland, 2. E. L. Bennett , Trends Ecol. Evol. 18, 351 (2003). [OpenUrl][23][CrossRef][24] 4. [↵][25]1. M. Becker et al ., Biol. Conserv. 158, 26 (2013). [OpenUrl][26] 5. [↵][27]1. C. Marpakwar , “Fisherman, who save rare marine animals caught in their nets to get compensation,” Mumbai Mirror (2018); . 6. [↵][28]1. P. J. Ferraro, 2. A. Kiss , Science 298, 1718 (2002). [OpenUrl][29][FREE Full Text][30] 7. [↵][31]1. M. R. W. Rands et al ., Science 329, 1298 (2010). [OpenUrl][32][Abstract/FREE Full Text][33] 8. [↵][34]Local Ocean Conservation, Bycatch Release (). 9. [↵][35]1. L. M. Komoroske, 2. R. L. Lewison , Front. Mar. Sci. 2, 1 (2015). [OpenUrl][36][CrossRef][37] 10. [↵][38]1. J. Senko, 2. E. R. White, 3. S. S. Heppell, 4. L. R. Gerber , Anim. Conserv. 17, 719 (2013). [OpenUrl][39] 11. [↵][40]1. L.R. Harrison, 2. N. K. Dulvy , “Sawfish: A global strategy for conservation” (IUCN Species Survival Commission's Shark Specialist Group, 2014). 12. [↵][41]1. A. O. H. C. Leduc, 2. N. E. Hussey , Conserv. Biol. 10.1111/cobi.13300 (2019). 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