Stephen Croucher

Prof. Stephen Croucher


Research Focus & Metrics

Academic Career Length

21Years (2006-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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12 June 2020 in Frontiers in Communication
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Journal Article
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SCStephen Croucher
Stephen Croucher
TNThao Nguyen
Thao Nguyen
DRDiyako Rahmani
Diyako Rahmani
The ongoing Covid-19 outbreak has brought increased incidents of racism, discrimination, and violence against “Asians,” particularly in the United States, with reports of hate crimes of over 100 per day. Since January 2020, many Asian Americans have reported suffering racial slurs, wrongful workplace termination, being spat on, physical violence, extreme physical distancing, etc., as media and government officials increasingly stigmatize and blame Asians for the spread of Covid-19. The links with social media are increasingly evident, as anti-Asian sentiment increases, with reports of anti-Asian sentiment spreading and Asian-Americans fighting hate via social media. Using integrated threat theory, this study explores the links between prejudice/hate toward Asians-Americans, in particular Chinese, and social media use. Three key results emerged from the study. First, the more a social media user believes their most used daily social media is fair, accurate, presents the facts, and is concerned about the public (social media believe), the more likely that user is to believe Chinese pose a realistic and symbolic threat to America. Second, men and women significantly differed on each type of prejudice, with men scoring higher on intergroup anxiety and women higher on symbolic and realistic threat. Third, respondents who do not use social media on a daily basis are less likely than those who use Facebook to perceive Chinese as a symbolic threat. Implications and recommendations for practitioners, health workers and government are proposed.

1 March 2013 in Communication Monographs
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Journal Article
Closed access
SCStephen Croucher
Stephen Croucher
This study explores whether a threat from an immigrant group is related to members of a dominant culture believing immigrants do not want to assimilate. As Muslim immigration to Europe has rapidly increased in the past 20 years, Muslim immigrants were used as the example of immigrants during data collection. Data were collected in France (n=162), Germany (n=111), and the United Kingdom (n=159). Threat was measured using a collection of instruments based off work in Integrated Threat Theory. Results reveal that when members of the host culture feel threatened they are more likely to believe immigrants (in this case Muslims) do not want to assimilate. There were also significant differences between the three nations in the perception of whether Muslims wanted to assimilate or not.

11 August 2016 in Journal of International and Intercultural Communication
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Journal Article
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SCStephen Croucher
Stephen Croucher
EKEric Kramer
Eric Kramer
This article lays out a theoretical framework for cultural fusion theory. This theory borrows from various theoretical frameworks to provide a more realistic description of the immigrant experience. Specifically, cultural fusion theory describes how newcomers acculturate into the dominant culture and maintain aspects of their minority culture, while at the same time the dominant or host culture also fuses aspects off the newcomer’s culture into the dominant culture to create a fused intercultural identity. Boundary conditions, assumptions, axioms, and theorems are presented to define cultural fusion theory.

26 October 2011 in Journal of International and Intercultural Communication
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Journal Article
Open access
SCStephen Croucher
Stephen Croucher
This paper demonstrates a theoretical model for the influence of social networking on cultural adaptation. Through the integration of cultivation theory and ethnic group vitality, this model proposes social networking affects immigrants’ interactions with the dominant culture as well as in-group communication.

2 January 2015 in Communication Research and Practice
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Journal Article
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SCStephen Croucher
Stephen Croucher
MSMélodine Sommier
Mélodine Sommier
DRDiyako Rahmani
Diyako Rahmani

13 January 2012 in Communication Research Reports
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Journal Article
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SCStephen Croucher
Stephen Croucher
ABAnn Bruno
Ann Bruno
PMPaul McGrath
Paul McGrath
CACaroline Adams
Caroline Adams
CMCassandra McGahan
Cassandra McGahan
AHAshleigh Huckins
Ashleigh Huckins
This study examines the assertion that culture influences conflict style preference. Data were gathered in India (n = 657), Ireland (n = 311), Thailand (n = 232), and the United States (n = 592). Conflict was measured using Oetzel's Conflict Style Measure. Results confirm that high-context nations (India and Thailand) prefer the avoiding and obliging conflict styles more than low-context nations (Ireland and the United States), whereas low-context nations prefer the dominating conflict style more than high-context nations. However, results of this study are contrary to previous research in that high-context nations prefer the compromising style more than do low-context nations, and the nations are mixed in their level of preference for the integrating style.