Rabies is an important but preventable cause of death in Ethiopia. We assessed the knowledge, attitudes and practices of animal bite victims attending an anti-rabies health center in Jimma Town, Ethiopia. Between July 2012 and March 2013 a cross-sectional questionnaire was administered to 384 bite victims or their guardians in the case of minors (aged <15 years). Factors associated with knowledge, attitudes and practices were evaluated using generalized linear models. Almost all participants (99%) were aware that rabies was transmitted by the bite or lick of a rabid dog, however only 20.1% identified “germs” as the cause of disease. A majority of participants stated rabies could be prevented by avoiding dog bites (64.6%) and confining dogs (53.9%); fewer (41.7%) recognized vaccination of dogs/cats as an important preventive strategy. Regarding attitudes, most (91.1%) agreed that medical evaluation should be sought as soon as possible. However, most (75.0%) also believed that traditional healers could cure rabies. Rural residence (adjusted odds ratio [OR] = 2.1, p = 0.015) and Protestant religion (OR = 2.4, p = 0.041) were independently associated with this belief. Among 186 participants who owned dogs, only 9 (4.8%) had ever vaccinated their dog and more than 90% of respondents indicated that their dog was free-roaming or cohabitated with the family. Only 7.0% of participants applied correct first aid following exposure, and the majority (47.7%) reported that the animal was killed by the community following the incident. Female sex and Muslim religion were independently associated with higher and lower practices scores, respectively, due largely to differences in animal management practices following the incident. Although respondents demonstrated reasonably sound knowledge of rabies and its transmission, attitudes and practices were inconsistent with rabies prevention. Culturally- and gender-sensitive activities that promote proper first aid and healthcare seeking behavior as well as appropriate animal management, particularly in rural areas, are needed to prevent deaths associated with rabies in this setting. Rabies is an important but preventable cause of death in Ethiopia. We assessed the knowledge, attitudes and practices of animal bite victims attending an anti-rabies health center in Jimma Town, Ethiopia. We found generally high levels of knowledge about rabies. Participants recognized domestic dogs as the source and identified a range of appropriate preventive measures, including avoidance of bites and the need for dog confinement. Despite this reasonable level of knowledge, attitudes and practices that were not consistent with rabies prevention were identified. In particular, a belief that rabies could be cured by traditional healers (herbal medicine) was common among the participants, especially among those who lived in rural areas or who were of Protestant faith. Further, few of the dog owners actually confined their dogs and practiced vaccination. First aid following a suspect rabid bite was inadequate in the majority of participants and, contrary to established guidelines, most animals were killed rather than placed under quarantine following a bite incident. Female bite victims were more likely to report improved animal management practices while those of Muslim faith tended to report unfavorable animal management practices. These findings highlight the need for culturally- and gender-sensitive awareness raising programs that improve first aid and healthcare seeking behavior as well as appropriate animal management in order to prevent rabies-related deaths in Jimma Zone, Ethiopia.