Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal brand conveys an individual’s identity and distinctiveness and it has become an important tool for young individuals that enables them to achieve success regardless of their status: they can be young professionals in search for a job, public speakers, bloggers, managers or entrepreneurs. In this context, this paper focuses on Generation Z and the importance of building a personal brand in the age of social media. Taking into consideration the recent development of personal branding tools and social media platforms, such as Facebook, Instagram or LinkedIn, the aim of this paper is to investigate the degree in which young individuals, belonging to Gen Z, understand the benefits of social media personal branding in order to create a strong online identity to help them at the start of their career. It is specifically interesting to discover how Gen Z individuals appreciate the efficiency of personal branding through social media outlets, considering that they belong to a generation known for being digital and tech-savvy, more so than their predecessors.

Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a well-accepted fact. For business is no longer a matter of whether or not to incorporate technology in their daily activity, but a matter how to change their way of approaching, and doing when adapting to digital. The digital transformation has enabled the emergence of new business models, as well as many other changes when it comes to satisfying the customer’s needs and expectations, by creating opportunities for value and sustainability. The present paper highlights all these aspects, emphasizing on how businesses can think about the digital transformation to achieve the highest benefits and create competitive advantage.

Over time, the concept of sustainable development may transform into a business practice that mandates organizations to contemplate the interconnectedness between economic, social, and environmental factors. For organizations to grow in a competitive market, they should adopt cohesive policies founded on reliable sustainability strategies and combine this with efficient knowledge sharing. This approach supports an organization’s growth and enhances its social reputation. That is, these elements may be considered important for an organization’s growth in a competitive market. Building upon this context, we used structural equation modeling (SEM) to examine the structural correlations between organizational sustainability policies, supplier sustainability, online knowledge sharing, and external factors that encourage sustainable practices. This study’s originality and novelty lie in its proposal of a conceptual model that connects all these factors within a coherent framework, thus extending the existing literature on this topic. Our results confirm that external factors have a positive relationship with sustainability policies and that sustainability policies positively impact supplier sustainability and online knowledge sharing. We emphasize the importance of considering internal and external factors when implementing sustainable procedures and the need for authentic communication with stakeholders to integrate sustainable practices successfully. The findings can assist managers in comprehending the factors that impact a company’s sustainability strategies and in adapting policies to address environmental and social concerns.

Nowadays the tourism industry faces major changes given the vast possibilities for the development of a collaborative economy in tourism that brings forth a new marketplace where consumers rely on each other-changing renting, swapping, and sharing their accommodation locations. The purpose of the present paper is to answer one of the most important challenges of the City of Brașov in Romania, which is the management of the touristic offer. The paper provides a quantitative-qualitative research approach that analyzes - based on semi-structured surveys with the users of collaborative platforms - the perception of travelers concerning the development of collaborative tourism in Brasov County. The management of touristic offer should take into account the pressure that this new type of renting may be exerting on the local economy, especially considering unfair competition on other segments of the tourist market and the change in the physiognomy of the cities of Brașov County.