Samina Ghory is a PhD candidate at The British University in Dubai, faculty of Business Management. Her doctoral research focuses on biophilic workplaces and employee wellbeing at large. She is a digital product and project management consultant, with over 15 years of experience in the field, delivering projects ranging from media and broadcasting to edutainment, lifestyle, retail, real estate, and sports. Using her framework for crafting innovations through principles of happiness and wellbeing, she provides guided support to businesses (including startups and SMEs) in creating unique and lovable business solutions based on scientific principles. She holds an MSc in strategic business IT from the University of Portsmouth, UK, and is a certified PMP®.