Senior lecturer since 2011, with three six-year research periods. Since 2001, she has been teaching Advertising and PR at the University of Alicante, has been Vice-Dean of the Degree in Advertising and Public Relations for 9 years and has been Coordinator of the Master's Degree in Digital Communication since 2020. She has directed the Chair of Generational Digital Divide since 2020 and the E-COM group. In recent years, her main lines of work have revolved around digital skills, gender and generational approach. Her lines of research are mainly the following two: gender, policies and advertising effectiveness and advertising media research, strategy and planning.