The COVID-19 pandemic has accelerated the transition to remote and hybrid teaching and learning, highlighting the importance of digital maturity among university staff and students. Digital maturity includes technological proficiency and skills necessary to navigate and use digital tools for personal learning and development, as well as responsible and ethical use of technology, digital citizenship, and critical thinking. Developing digital maturity among students is critical to promoting sustainable practices and success in a digitally connected world. This article examines the impact of students’ digital maturity on online learning engagement and explores the relationship between digital maturity, acceptance of universities’ digital transformation, online education satisfaction, student engagement, and sustainable behavior. The study randomly selected 358 students from three Polish universities who completed an online survey (CAWI). The results indicate that digital competences positively affect the students’ acceptance of the digital transformation of the university. Personal innovation and motivation for formal digital learning also influence acceptance. Accepting the digital transformation has a positive impact on online learning satisfaction. Engagement in online learning has minimal impact on informal digital learning. The positive moderating effects of commitment to sustainable development on satisfaction and commitment to distance learning and informal digital learning were insignificant. The study suggests that universities need to promote digital maturity among all stakeholders, and students need to improve their digital competences to take full advantage of the educational offer of universities.

The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, which includes the propensity to save energy, this research seeks to understand the determinants of STS adoption. The primary research was conducted using Computer-Assisted Web Interviewing (CAWI). The sample was controlled for gender and place of residence. A sample of 471 individuals meeting the criteria of living in a city with over 200,000 residents and using smart transportation solutions in Poland were selected from the research panel. SmartPLS 4 software was used to analyze the collected data. The findings reveal that the propensity to save energy significantly influences perceived usefulness, ease of use, social influence, and hedonic motivation toward STSs. Perceived usefulness and ease of use were found to be strong predictors of the intention to use STSs, while perceived costs had a negative impact on it. This study also identified the moderating role of personal innovativeness in mitigating cost concerns. These insights underscore the importance of emphasizing energy conservation benefits and user-friendly features in promoting the use of STSs. This study concludes that aligning technological innovations with user motivations for energy conservation can enhance the adoption of sustainable transportation solutions, contributing to smarter and more sustainable urban environments.

Background: Understanding the psychological drivers of the energy transition is essential for accelerating the shift to low-carbon societies. The aim of this study is to examine how green consumer values (GCV), energy-saving knowledge (KES) and consumer energy awareness (CEA) jointly shape pro-environmental energy behaviors (EEB), while accounting for citizens’ perceived cost barriers (PESC). Methods: We conducted a nationally representative Computer-Assisted Web Interviewing (CAWI) survey of 1405 Polish households and employed structural-equation modeling to test an integrated framework linking values, awareness, knowledge, perceived costs and two behavioral domains: high-commitment efficiency investments and low-cost curtailment actions. Results: The structural-equation model confirms that green consumer value significantly enhance both knowledge of energy-saving (β = 0.434) and consumer energy awareness (β = 0.185), thereby driving two distinct pro-environmental pathways: high-commitment efficiency investments (energy efficiency behavior) (β = 0.488) and curtailment behaviors (β = 0.355). Green consumer value also reduces perception of energy-saving costs (β = −0.344), yet these costs themselves exert strong inhibitory effects on both energy efficiency behavior (β = −0.213) and curtailment behaviors (β = −0.302). Conclusions: Our findings validate an integrated value–awareness–behavior framework, demonstrating that fostering green values and improving informational access are critical to enhancing energy-saving practices, while cost-reduction measures remain indispensable. Policymakers should combine value-based education, transparent feedback tools and targeted financial incentives to unlock citizens’ full potential in driving the energy transition.

Purpose: This study aims to investigate whether controversial TV content impacts the effects of non - standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence - through the argument of video material in the form of TV programs and advertising spots. Results: The empirical investigation revealed that controversial and incongruent content does not necessarily alter the effect of a sponsorship vignette. Loyal viewers who consistently follow programs were found to have higher purchase intent than less loyal ones. Limitations: The stimuli applied in the studies were arbitrary, to a certain extent. The study did not investigate program's about sex that fit the definition of controversiality. Originality/value: The study contributes to the existing literature on ad-content congruence by investigating consumer responses to innovative ad format: the sponsorship vignette. We investigated how specific content watched in longer periods of time (i.e. a series) may impact the advertising effectiveness of embedded sponsorship vignettes. This approach allowed us to demonstrate the importance of viewers' loyalty towards a TV program, resulting in a change of the level of purchase intent of advertised product.

Shopping cart abandonment remains one of the most significant challenges in e-commerce, generating substantial revenue losses and reducing the effectiveness of sales activities conducted in digital environments. As digital commerce evolves, understanding the role of sustainability motives in online purchasing decisions has become increasingly important. Although previous studies have focused primarily on the role of perceived risk, purchase-related costs, and barriers encountered during the transaction process, considerably less attention has been devoted to the influence of sustainable consumption motives on consumers’ perceptions of these factors. The aim of this study was to examine the relationships between sustainable consumption motives with perceived costs, perceived risk, and transaction inconvenience associated with online shopping, as well as to investigate the influence of these factors on young e-consumers’ shopping cart abandonment behavior. Data were collected using the Computer-Assisted Web Interviewing (CAWI) method among Polish consumers aged 18–34 who had experience with shopping cart abandonment. A total of 455 valid questionnaires were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that sustainable consumption motives significantly increase perceived costs, perceived risk, and transaction inconvenience associated with online shopping. Transaction inconvenience was the only factor that predicted shopping cart abandonment in the hypothesized positive direction; perceived risk showed a significant negative relationship, whereas perceived cost was nonsignificant. Furthermore, sustainable consumption motives exerted an indirect relationship with shopping cart abandonment through transaction inconvenience. The findings extend current knowledge on shopping cart abandonment by demonstrating that sustainable consumption motives influence the way consumers evaluate the online purchasing process. The study contributes to the literature on consumer behavior in the digital economy and provides practical implications for companies seeking to reduce shopping cart abandonment while addressing the growing importance of sustainable consumption.

Background/Objectives: Online food purchasing may be associated with health-related, environmental, economic, and technological factors. However, limited evidence exists on whether these factors are associated with online food purchase frequency in similar ways across generational groups. This study examined whether self-reported healthy eating, environmental concern, and economic decision indicators were associated with online food purchase frequency among Polish consumers who had previously purchased food online and whether these associations differed across birth-cohort groups. Methods: Data were collected in Poland in 2025 in a cross-sectional study using Computer-Assisted Web Interviewing. The analytical sample comprised 669 respondents who declared having purchased food online. Online food purchasing was measured both as a binary distinction between frequent and occasional purchasing and as an eight-category ordinal frequency variable. Pearson’s chi-square tests, Mann–Whitney U tests, binary logistic regression, and ordinal logistic regression were applied. Moderation was assessed through predictor-by-generation interaction terms. The Benjamini–Hochberg procedure was used to control the false discovery rate, and seven economic decision-making indicators were additionally examined in mutually adjusted multivariable models. Ordinal models were interpreted as sensitivity analyses because the proportional-odds assumption was not fully satisfied. Results: Healthy eating was not directly associated with online food purchasing frequency and did not interact significantly with generation. Environmental concern showed a significant interaction with generation in both binary and ordinal models. It was associated with more frequent online food purchasing among Baby Boomers but with less frequent purchasing among Generation Z. In separate models, price comparison and careful product choice were associated with more frequent online purchasing. Saving orientation also showed an exploratory interaction with opposite directions across generational groups: it was associated with more frequent purchasing in Generation X and less frequent purchasing in Generation Z. However, these economic decision indicators did not remain robust after correction for multiple testing and simultaneous adjustment. Conclusions: Online food purchasing frequency was not uniformly associated with health, environmental, or economic tendencies across generations. In this cross-sectional sample, generation moderated the association between environmental concern and online food purchase frequency, although this pattern should not be interpreted as evidence of a distinct causal cohort effect. The findings suggest that similar declared tendencies may be associated with different patterns of online food purchase frequency across generational groups.