This study aims to analyze the effect of cognitive skills, non-cognitive skills, and internet use on the entrepreneur's success in Indonesia. Using the Indonesian Family Life Survey (IFLS) conducted in 2014 (IFLS-5), this study observed people of 15-64 years old who work as entrepreneurs which amounted to 4.111 observations. The model used is Ordinary Least Square (OLS) Regression. The results showed that cognitive and non-cognitive skills will determine the entrepreneur's success by profit measure. The higher the cognitive and non-cognitive skills possessed by the entrepreneur, the higher the profit obtained. Entrepreneurs who use the internet will also get higher profits than entrepreneurs who do not use the internet. In addition, the profit earned by the entrepreneur will be even higher if: age increases, of male sex, is highly educated and is living in urban areas. Keywords: Entrepreneur, Cognitive Skills, Non-Cognitive Skills, Internet, OLS Peran Kemampuan Kognitif dan Nonkognitif serta Penggunaan Internet terhadap Kesuksesan Wirausaha di Indonesia Abstrak: Penelitian ini bertujuan untuk mengetahui peranan variabel kemampuan kognitif, kemampuan nonkognitif, dan penggunaan internet terhadap kesuksesan seorang wirausaha. Data yang digunakan bersumber dari Indonesian Family Life Survey (IFLS) tahun 2014 (IFLS-5) dan unit analisisnya adalah individu usia 15-64 tahun yang bekerja sebagai wirausaha dengan observasi berjumlah 4.111 individu. Metode yang digunakan adalah Ordinary Least Square (OLS) Regression. Hasil penelitian menunjukkan bahwa kemampuan kognitif dan nonkognitif akan menentukan kesuksesan wirausaha yang diukur dengan profit yang diperoleh. Semakin tinggi kemampuan kognitif dan nonkognitif yang dimiliki wirausaha menunjukkan profit yang diperoleh semakin tinggi. Wirausaha yang menggunakan internet juga akan memperoleh profit yang lebih tinggi dibanding wirausaha yang tidak menggunakan internet. Selain itu, profit yang diperoleh wirausaha akan semakin tinggi jika: usia semakin bertambah, berjenis kelamin laki-laki, berpendidikan tinggi (SMA ke atas), dan tinggal di daerah perkotaan. Kata kunci: Wirausaha, Kemampuan Kognitif, Kemampuan Nonkognitif, Internet, OLS

Low productivity and quality of employment have always been a big problem in Indonesia, caused by the lack and mismatch of skills in the workforce. Labor productivity (LP) describes the company’s ability to produce something. This can be determined by added value or output. Several factors influence LP, such as education, age, and training. The concept of global value chains (GVCs) has become an integral part of economic activity, and trade within global production networks has grown more rapidly than conventional trade in final goods. GVCs have both positive and negative impacts on employment opportunities. The automotive industry is categorised as one of the ten primary priority industries in the Indonesian manufacturing sector. This research analyses the impact of LP on GVC integration in the Indonesian automotive industry. The data used in this research comes from the World Input–Output Database (WIOD) and the Central Statistics Agency (BPS) from 1995 to 2014. The variables used include the number of workers, added value, real wages, and GVC, which were calculated by the author using the Inter-Country Input–Output (ICIO) approach. Using ICIO analysis, the following matrix should be constructed to determine involvement in GVCs. This research shows that LP in the Indonesian automotive industry has a positive trend, and the GVC position in the Indonesian automotive industry has a positive trend line. The domestic value chain increased from 4% to 33%. This improves the ability to produce higher value-added and intermediate export goods. LP increases the domestic value chain in the Indonesian automotive industry, leading to global value chain integration. Thus, LP goes hand in hand with integrating GVCs.