Considering the mass and energy sources carried by the accumulated ice layer, an unsteady heat and mass transfer model of the runback water film on the deicing surface is established to simulate aircraft electro-thermal deicing process. With the extension of the freezing coefficient to the transient calculation, the coupled heat transfer of the runback water and the solid skin is solved at each time step by a temperature-based method. Unsteady numerical simulation is carried out for the electro-thermal deicing system of a NACA 0012 airfoil. The temperature variations with time are in acceptable agreement with the literature data, and the unsteady temperature-based deicing model is verified. The calculation results of temperature, runback water flux and ice thickness on the deicing surface are analyzed at different time points, and it is shown that the unsteady electro-thermal deicing model can capture the main features of the icing, ice melting and re-freezing processes in the transient deicing simulations.