Marta Campos Ferreira is an Assistant Professor at Industrial Engineering and Management Department at the Faculty of Engineering of University of Porto (FEUP) and Researcher at INESC TEC. She holds a PhD in Transport Systems from FEUP (MIT Portugal Program), a M.Sc. in Service Engineering and Management from FEUP and a Lic. in Economics from the Faculty of Economics of University of Porto (FEP). She is the Co-Founder & Co-Editor of the Topical Collection "Research and Entrepreneurship: Making the Leap from Research to Business" with SN Applied Sciences, Associate Editor of the Expert Systems With Applications Journal and Associate Editor of the International Journal of Management and Decision Making. She has been involved in R&D projects in areas such as technology enabled services, transport and mobility. Her main research interests include service design, human computer interaction, data science and knowledge extraction.