This systematic literature review examines research on adaptive apparel for people with disabilities (PWDs), an underrepresented consumer group. Using the scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) protocol and the theories, contexts, characteristics, and methods (TCCM) framework, 51 articles from three academic databases were analyzed based on specific keywords and inclusion/exclusion criteria. The review highlighted advancements addressing the needs of PWD consumers, such as innovative designs, user‐centered methodologies, and inclusive marketing. However, there remain gaps in areas like disability types, methodologies, cultural factors, and societal barriers. The implications of this research underscore the urgent need for the apparel industry to prioritize inclusivity and adaptability, emphasizing that addressing these gaps can lead to broader societal acceptance and empowerment for PWDs. Moreover, this review enhances the understanding of adaptive apparel for PWD consumers, providing insights for researchers, policymakers, and industry leaders to promote inclusivity, accessibility, and fashion‐forward solutions.

Purpose: This study explores young consumers' motivations for purchasing Virtual Luxury Non-Fungible Token Wearables (VL-NFTs) from luxury brands, which are virtually crafted luxury wearables minted as blockchain-based NFTs. Specifically, it investigates the relationships among consumers' perceived value of VL-NFTs, engagement with NFTs and purchase intention and the mediating effect of consumer engagement with NFTs.Design/methodology/approach: Data were collected via an online survey of 504 young US consumers who had previously considered purchasing luxury fashion products and NFTs. Structural equation modelling was adopted for analysis.Findings: Perceived economic, functional (uniqueness) and experiential (self-directed pleasure and affiliation) values of VL-NFTs directly influenced consumers' purchase intention. While symbolic value (self-presentation and conspicuousness) did not significantly influence purchase intention, it facilitated consumer engagement with NFTs. Moreover, consumer engagement mediated the relationship between economic and functional values and purchase intention.Research limitations/implications: The sample was only comprised of young consumers, limiting the generalizability. Additionally, consumers may perceive VL-NFTs differently because of differences in past experiences and the varying VL-NFT types, necessitating further investigation on consumers' motivations across different types of VL-NFTs.Originality/value: This study contributes to the existing literature by examining the importance of multifaceted perceived-value dimensions and engagement with NFTs in consumers' motivation for purchasing VL-NFTs through the lens of the customer value framework.

This study explores social and psychological factors influencing the intention to purchase sustainable fashion products. Integrating self‐congruity theory, self‐completion theory, and Theory of Planned Behaviour, this study proposed a dual‐path model of socio‐psychological variables essential for shaping consumer attitudes towards sustainable consumption and subsequent purchase intention. Additionally, the moderating role of sustainable brand awareness in the link between attitude and intention and the effect of affordability on purchase intentions were tested. Data were collected from 278 US fashion consumers through an online survey, and PLS‐SEM was used for the analyses. Results show that self‐identity drives self‐expressive benefits, while environmental awareness positively influences environmental concern and consumer attitudes towards sustainable fashion consumption. Additionally, subjective norms and affordability are strong predictors of purchase intentions. Furthermore, the moderating effect of sustainable brand awareness in the attitude‐intention relationship is statistically significant. These findings expand our understanding of fashion consumers' intention to purchase sustainable products and offer valuable guidance for businesses seeking to effectively communicate their sustainable efforts, strengthen branding and boost potential sales.

Purpose: This study explores the role of knowledge management capabilities (KMCs) in enhancing competitive advantage and organisational performance in fashion retailing. Employing the resource-based view (RBV) and knowledge-based view (KBV) perspectives, it investigates the interplay between managing knowledge effectively and fashion products’ complexity. The goal is to provide new insights into optimising KMC for greater agility and success in the fashion retail industry.Design/methodology/approach: The study analysed survey data from 322 US fashion retail professionals using partial least squares structural equation modelling (PLS-SEM).Findings: The results revealed that knowledge infrastructure capability enhanced both competitive advantage and organisational performance significantly. In contrast, knowledge process capability did not significantly affect competitive advantage, it improved organisational performance. Importantly, product complexity moderated the relationship between competitive advantage and organisational performance negatively.Practical implications: This study underscores the necessity for retailers in the fashion industry to enhance their KMC to bolster competitive advantage and organisational performance, while it also acknowledges product complexity’s effect on these strategies. These insights offer actionable guidance for industry leaders to optimise knowledge management to navigate the rapidly evolving retail landscape.Originality/value: This research offers novel insights into the interplay of product complexity and KMC in fashion retail and highlights the unique effects on competitive advantage and organisational performance valuable for both academia and industry.