The new role that agricultural advisory plays in innovation processes and the development of agriculture towards sustainability requires the improvement of its performance. The basic prerequisite for realizing the potential of agricultural advisory in the areas mentioned is a strongly developed education system that will enable the development of strong advisory capacities. This survey is based on three areas of the education system: organization of education, satisfaction with educators, and evaluation of education and the potential of individuals in the organization. The basic principles on which the education system is based are outdated and, therefore, inadequate for developing the performance that the new role of agricultural advisors in innovation processes requires. Multiple regression analysis results indicate that a greater evaluation of education and the potential of individuals in the organization implies greater involvement of agricultural advisors in the selection of topics that will be provided to them through education and more advanced performances of educators responsible for educating. One-factor analysis of variance (ANOVA) determined that there are no statistically significant differences, at the p < 0.05 level, in the level of perceived competence of advisors for sustainable agricultural practices depending on the frequency of attending education.

The advisory service in the Republic of Serbia is specific, has a long tradition, has undergone significant organizational changes, and today's agrarian structure is characterized by a large number of agricultural holdings with a relatively small number of agricultural advisers. The agricultural advisory service is important for the improvement of agricultural production, because the quality of the advisory work determines the speed of progress in agriculture, and in that sense it is important to perceive the factors influencing its functioning and the attitudes of the employees' advisors. A survey disputed in PSS Požarevac was mirrored in the interview of five advisers working on the improvement of agricultural production in the Braničevo district, within the framework of the advisory service. The advisers expressed their views on the characteristics of the organization and the advisory work they deal with, the cooperation with agricultural producers, highlighted the difficulties they face in their efforts to achieve better functioning of the service and provided suggestions for improving advisory and cooperation with farmers, all with the aim improving the quality of agricultural production.