Heat stress, intensified by global warming, is an increasing challenge for the growth and yield of the economically important crop Brassica rapa subsp. chinensis (NHCC). The Heat Shock Protein 70 (HSP70) family plays an important role in plant thermotolerance, but its molecular characteristics and regulatory mechanisms in this subspecies have not been investigated. Herein, we conducted a comprehensive genomic and transcriptional profiling of the BrcHSP70 gene lineage and revealed a total of 31 members. Our phylogenetic analysis revealed a closer evolutionary relationship to genes from B. rapa ssp. pekinensis (HCC) than to those found in Arabidopsis. Genomic analysis demonstrated that segmental duplication, with eight pairs identified, was the primary driving force for the family’s expansion, rather than tandem duplication. Additionally, the BrcHsp70 gene promoters are enriched with cis-acting elements responsive to phytohormones (particularly ABA) and abiotic stresses. Critically, under 38 °C high-temperature stress, the heat-resistant variety ‘SHI’ and heat-sensitive variety ‘Aijiaohuang’ exhibited distinct expression patterns, identifying key candidate genes implicated in thermotolerance. These results elucidate the evolutionary and regulatory features of the HSP70 family in NHCC, providing a new understanding of the molecular mechanisms of plant heat tolerance.