Despite the already advanced work on the construction of jurisdictional 3D cadastre models in many parts of the world and the technical feasibility of building very detailed 3D models of cities, relatively few specialists have focused on the aspects of visualizing property rights in three dimensions. Therefore, to complement the analyses carried out so far in this area, this research aims to investigate the perception of the visualization of multidimensional real estate data using different visual variables and by different audiences. The main contribution of the conducted research to the development of 3D cadastre visualizations is to start a discussion on the differences in their perception among real estate professionals and those who have no experience in this area and may have to use multidimensional property data. The research was conducted using a questionnaire-based survey method with the computer-assisted web interview (CAWI) technique. The questionnaire was completed by students of a course related to real estate law (geodetic science) and those who do not have regular contact with it (environmental engineering, medicine, sports, mechanics, and management). As a result of the survey, it emerged that the group studying geodetic science performed better on average than students in other fields of study. Additionally, the conducted survey confirmed the existing knowledge of the perception of the visualization of property rights in three dimensions. According to it, visualizations of property rights in 3D should use color. The use of transparency helps in visualisations made in grayscale but interferes with more complex colorful objects.

Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

It has long been established that people attach value to window views. However, the challenge in real estate market analyses is to capture what landscape features an attractive view contains and thus how they affect the worth (individual valuation) of the real estate. Real estate research predominantly uses questionnaires to analyze the perception of the landscape. This research assesses the possibilities of using eye-tracking as an objective tool for the assessment of the visual perception of the landscape. The research aim was achieved by comparing the results of subjective surveys with a qualitative analysis of the records of gaze patterns of participants observing on-screen photos of window views. All analyses concerned the urban landscape. Surveys show that natural areas are the most attractive for potential residential buyers, while the most undesirable are industrial window views. Participants of the eye-tracking study focused their attention on details such as distinctive buildings, construction machinery, road signs and traffic lights, advertisements, graffiti, murals, street lamps and electrical boxes. These undesirable details can obscure the entirety of even the most aesthetically pleasing landscape. Thus, the results of this study are expected to inform those involved in urban design to minimize the impact of such obstructions.

The main goal of this article was to present whether and what kind of values might resulted from communication with stakeholders via personal blog. Starting from a description of the personal blog and its potential stakeholders, there was a specificity of communication via blogging and the directions of its professionalism pointed out. Next, the review of chosen research of blogosphere was carried out, which confirmed the phenomenon of growing importance of blogs in social and marketing communication. Moreover, in the situation of the growing significance of valuable contents and opportunities of communication in the Internet, the personal blogs were of great of importance for stakeholders. The above mentioned factors induced to undertake research using observation as the method and the case study of the http://andrzejtucholski.pl/ blog. The obtained results and recommendations as well as conclusions formulated in this article could be used by other bloggers and owners of commercial brands in order to optimization of communication with stakeholders.