Purpose: Digital disruption has posed challenges to managers. Metaverse is one of the fastest-growing digital transformations (DTs) impacting business across the globe. There needs to be more literature on the academic prospect relating to metaverse. This article aims to analyze and evaluate the publications to highlight themes, opportunities and contemporary challenges of metaverse in business management to get insights about the challenges posed to managers through such transformation.Design/methodology/approach: Over 74 articles from 2006 to 2022 were collected using the Scopus database. These were further analyzed to understand how previous research captures metaverse in the domain of business management and the amount to which has been studied in terms of publication productivity, country productivity, affiliation productivity and author productivity, Top-cited documents, keywords analysis, network visualization of keywords and bibliometric coupling. The authors also gathered literature related to metaverse in the field of business management and its uses for managers.Findings: The authors' findings reveal that metaverse in business management has gained momentum in publications since 2022. Approximately 68% of total publications and 56% of total citations were from 2022. USA is the flagbearer of metaverse around the globe and the University of Georgia is leading in affiliation productivity. Network analysis through Vosviewer shows that keywords metaverse and virtual reality (VR) have the highest co-occurrences and link strength.Originality/value: This article is relevant to those interested in how the world of virtual workspace is making a paradigm shift in management development. This study aims to review previous literary works through bibliometrics and visualization approaches comprehensively. Metaverse is changing the schema of the business world in terms of various strategies that this article addressed. Such studies have not been previously carried out.
Artificial intelligence has encountered significant advancements in the past years. Prominence is growing with each passing day as it is revolutionizing daily life with its assistance to solve complex problems. With this continuous evolution and improvement AI can help to achieve SDGs by mitigating the negative effects on the environment. The incorporation of AI in higher education can play a vital role in achieving sustainable education. AI can improve the quality of higher education by offering the learners more customized, captivating, and constructive learning experiences. This study aims to analyze and evaluate existing knowledge to identify themes, opportunities, and challenges. The data for analysis is retrieved from Scopus database for 1997 to 2024. A total of 332 articles were retrieved which were analyzed for publication, country, author, source productivity, and most cited documents. This study provides a comprehensive evaluation of recent trends and themes. It also highlights the research gap, providing valuable insights for further exploration in this field.
The consequence of Covid-19 has affected the traditional higher education system. Acknowledging the significant role of online education in national development for accessibility and quality education, countries around the world have understood its importance in current digital era. Indian policymakers have been giving due importance to enhancing the education quality, however the progress made by the country in higher education is not adequate. Amidst all the inadequacies of traditional education system, artificial intelligence (AI) technologies are bringing new ray of hope to democratize education system. This chapter is subjected to identify the challenges in online education and suggest specific ways to address each of them. The challenges are categorized into internal and external challenges/barriers. These challenges have been modeled with the expertise of educationalist's opinions and interpretive structural modeling to create a hierarchy of the barriers using MICMAC analysis and categorize these barriers into four clusters.
The widespread adoption of E-commerce and digital platforms has led to cultural shift towards sharing experiences and feedback as a form of social proof to increase sales. Electronic word of mouth (eWOM) is a significant factor in shaping customer perception, reducing perceived risk and enhancing customer satisfaction while making purchase decisions. The purpose of conducting the bibliometric analysis on eWOM and customer satisfaction is to capture knowledge from published articles to identify trends, themes and gaps. Using Scopus database, a comprehensive analysis was conducted on 265 documents which satisfied the inclusion/exclusion criteria for the period between 2002 to 2024. The analysis focused on the contribution of academic, country, sources and top cited articles and Network analysis for cluster analysis to identify different themes. This research is valuable for assessing the significance, influence, and evolution of research across different fields, providing a quantitative basis for evaluating scientific contributions and guiding future research agendas.
Metaverse has gone the extra mile from its origin as a gaming platform to a dynamic digital economy where the users can create, purchase and sell products and services through their avatars. The retailers are increasing brand engagement and awareness by enhancing product visualizations, enabling highly personalized marketing strategies such as virtual try-ons in the virtual world. Metaverse has led to a paradigm shift that can leave behind those who lag. Hence, it is important to consider progress and foresee future growth. The bibliometric analysis was conducted to get a comprehensive awareness of consumer behavior and consumer engagement in Metaverse. This study examines the research landscape of 274 articles retrieved from Scopus database from 1997 to 2024 to achieve our research objectives. The findings of the study can assist the future researchers in getting in-depth understanding of current trends and themes while identifying the research gap, providing valuable insights for future study directions.