Dr. Munish Gupta is a Professor at the University School of Business, Chandigarh University, with extensive experience in teaching and research in finance, human resource management, and behavioural studies. He holds a doctoral degree in commerce and management and has built a strong academic profile in interdisciplinary business research. His research focuses on behavioural finance, human resource management, and technology adoption, with particular interest in the cognitive, emotional, and social factors that influence decision-making by individuals and organisations. Drawing on perspectives from psychology, sociology, economics, and information systems, his work examines topics such as fintech adoption, ESG investing, employee behaviour, financial literacy, sustainable finance, and workplace outcomes. Dr. Gupta has published numerous research papers in reputed national and international journals and has presented his work at leading academic conferences. His research combines theoretical depth with practical relevance and contributes meaningful insights for scholars, practitioners, and policymakers.