Alkis Thrassou is a Professor at the University of Nicosia (Cyprus, EU) and holds a Ph.D. from the University of Leeds (UK). He is Director of Gnosis Mediterranean Institute for Management Science, Chief Editor of Palgrave Intersections of Business and the Sciences, Managing Editor of Palgrave Studies in Cross-disciplinary Business Research, Associate Editor of EuroMed Journal of Business, and Senior Research Fellow of the EuroMed Academy of Business. He has published in numerous internationally esteemed journals and books, and his works carry many thousands of peer citations. He is ranked #36 globally in ‘Marketing’ by Scholargps.com (2024) and #8 in ‘Business and Management’ in Greece and Cyprus (combined) by Research.com (2024). He further retains strong ties with industry, also acting as a consultant and holding the prominent professional qualifications of Chartered Marketer (FCIM), Chartered Construction Manager (FCIOB), and Chartered Management Consultancy Surveyor (MRICS).