Dr. Lina Pilelienė is a professor at the Faculty of Economics and Management, Vytautas Magnus University. She holds a PhD in business administration and specializes in marketing. Several of her articles have received Best Paper Awards and Honourable Mentions. She has published numerous scientific papers in various journals and serves as an expert for several national and international scientific organizations. Her teaching areas and interests include marketing, advertising, consumer behavior, neuromarketing, and tourism marketing.