Chekfoung Tan

Dr. Chekfoung Tan

orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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3 April 2020 in Journal of Marketing Communications
Verified
Journal Article
Closed access
IZIzzal Asnira Zolkepli
Izzal Asnira Zolkepli
SMSharifah Nadiah Syed Mukhiar
Sharifah Nadiah Syed Mukhiar
CTChekfoung Tan
Chekfoung Tan
The rapid development of technology and the use of smartphones and mobile applications (apps) have become significant and influential in today’s living. Despite the growing amount of research on mobile app usage, little is known on the role they play in shaping the behaviour of the mobile consumer. By deploying the framework, this study revises Sheth’s fundamental propositions of consumption values. While the fit of values has been recognised by many behavioural studies, insight into the theoretical interface in the mobile communication studies remains unsubstantiated. Therefore, this study explores the perceived consumption values on mobile apps behaviour and investigates the role of the rating of the apps and cost in influencing the behaviour. A total of 392 questionnaires were collected through an online survey with 9 hypotheses examined. The analysis of the structural equation modelling determined a final model with four significant factors (functional, social, emotional, and conditional values). It confirmed that the usage is influenced by the apps rating and cost towards a certain degree. This study indicates the potential significance variables in mobile consumer literature and sheds light on mobile communication marketing in the area of apps marketing, specifically in designing an effective user-experience (UX) apps for mobile consumers.

2 December 2021 in Journal of Information Systems Engineering and Management
Verified
Journal Article
Open access
PDF file
MAMuna M. Alhammad
Muna M. Alhammad
RARawan AlOthman
Rawan AlOthman
CTChekfoung Tan
Chekfoung Tan
In recent years, the financial industry is seeing rapid implementation of an increasing number of new technologies. In crowdfunding campaigns, borrowers, potential investors, and platform providers may face some issues in terms of information disclosures, selecting an appropriate threshold, and platform insolvency. However, there is insufficient research to provide a cohesive view of the regulatory framework for crowdfunding platforms. This research offers comparative and comprehensive insights through a systematic literature review (SLR) in analyzing the existing regulatory environment across countries. The results suggest the fundamental regulatory framework in supporting startups, early-stage companies, innovation and entrepreneurs, and balancing investor protections and support for businesses seeking to raise funds, particularly in protecting client’s fund, crowdfunding advertising law, fundraising and investment limit, authorization and disclosure obligations. This study contributes to providing a comprehensive understanding of crowdfunding regulatory frameworks and informing governments or policymakers in the future development or reform of crowdfunding regulation frameworks.

30 October 2024 in Sustainability
Verified
Journal Article
Open access
PDF file
SKSritharan Thirumalai kumaran
Sritharan Thirumalai kumaran
CTChekfoung Tan
Chekfoung Tan
MEMichael Emes
Michael Emes
The growing amount of space debris in the low Earth orbit poses a danger to manned as well as uncrewed missions. Additionally, the new business model of providing internet from space is emerging among new space players, making low Earth orbit more crowded. These factors have encouraged the space community to focus on sustainability in space. Satellite manufacturers typically have the capability to perform complete life cycle analysis (LCA) on their own products based on the manufacturing data. However, there is a lack of a method for non-manufacturers such as environmentalists and the general public to predict the carbon footprint of satellite manufacturing using a subsystem-level mass budget. Hence, this paper presents a method to quantify environmental pollution caused by the production of satellite constellations. Starlink is taken as a case study in this paper, and mass budget is predicted based on space systems engineering budget estimation techniques, the parametric method, and Federal Communication Commission orbital data. With the budget table used as an input, space-specific life cycle assessment is performed based on European Space Agency’s life cycle inventory database. Finally, the single score for Starlink constellation version 1 was found to be 76 kilo points. This signifies the annual environmental load. These results could be helpful in obtaining an overview of the environmental effects of the production phase of satellite constellations. Further, the results could act as a foundation for further research on implementing more circular approach practices on Earth as well as in space.

1 January 2022 in International Journal of Mobile and Blended Learning
Verified
Journal Article
Open access
CTChekfoung Tan
Chekfoung Tan
DCDiogo Casanova
Diogo Casanova
IHIsabel Huet
Isabel Huet
MAMuna Alhammad
Muna Alhammad
Due to the COVID-19 pandemic, most universities needed to move to online teaching and learning, in some cases with very limited knowledge or experience in running online programmes. Engaging students online has become an imminent challenge that universities and academics are still trying to address. This paper reports on the findings from the experience of making the transition from an established collaborative learning activity delivered in a face-to-face environment to online collaborative learning supported by Microsoft Teams. Supported by an action research methodology, the paper evaluates this experience by comparing the outcomes of students' learning in the previous face-to-face and the online activities and the suitability of Microsoft Teams as a learning environment for collaborative learning for a postgraduate project management module. This research contributes to the growing knowledge of technology-enhanced learning by shedding light on how Microsoft Teams can support active and online collaborative learning in Higher Education.

14 June 2022 in Communications of the IIMA
Verified
Journal Article
Open access
PDF file
YPYu-Chun Pan
Yu-Chun Pan
AJAimee Jacobs
Aimee Jacobs
CTChekfoung Tan
Chekfoung Tan
JTJasmine Tehraini
Jasmine Tehraini
The increasing popularity of mobile technologies is reshaping human activities including financial transactions. This research focuses on the use and acceptance of NFC-enabled proximity mobile payment (m-payment). This research builds on previous research highlighting the various factors influencing the use and acceptance of m-payment through the Technology Acceptance Model (TAM) and Diffusion of Innovation of (DoI). The results indicate a statistically significant relationship between compatibility, personal innovativeness, and behavioural intention to use m-payment. The findings of this study confirm the influence of external factors, i.e., compatibility and personal innovativeness, determines the end-users’ perceived usefulness and perceived ease of use of m-payment which subsequently determines their attitude towards using m-payment and the intention to use m-payment.